Our Insights

In today’s fast-paced world, your website marks the first impression on your customers. It is the hub of all your marketing efforts. In order to make sure that you get the right person to do the job, you need to start asking the right questions before hiring the same.

The brand identity is a set of elements that affects the way your customers and other people perceive your brand and its meaning to them. This is important as if it is not appealing enough, your consumers will not take you seriously and may go for your competitors just because their brand looks more professional and appealing.

In this era of hot IPOs and unicorns, people often get carried away by the stories of startup successes. However, outnumbering these success stories are the number of startup failures.

For the last four months, the world is witnessing a new virus spreading all over the countries and claiming lives. It is not the first time when the human race is witnessing a pandemic. Be it Black Death, Spanish flu, Cholera, or any other pandemic; the human race has seen the devastation before as well.

There has always been a debate that creativity is quite widely used in the B2C campaign and not in its business counterpart. Unlikely, what we fail to understand here is, in both marketers are addressing humans.