Our Insights

Digital Marketing is a marketing technique that utilises all the digital channels to reach consumers and promote brand awareness. A spectrum of tactics is used by brands to connect with their target audience in an effective way to promote user engagement and bonding. It is a great way of marketing products or services to customers as people spend a good share of time on the internet every day as they search for information.

A logo is not just the representative of the company, it’s like the placard of the team you are cheering or a mirror of the time of times it was made. — Prashant Gupta

Everything can change in a moment including how consumers feel about your brand, which is why moment marketing is so important. With 76 percent of consumers interacting with brands or products before stepping foot in a store, marketers need to be savvy about offering the information consumers want, when and how they want it. This…

The extreme sophistication of modern technology – wonderful though its benefits are – is, ironically, an impediment to engaging young people with basics: with learning how things work. — Martin Rees

Innumerable factors shoulder the responsibility of determining the success story of a start-up. Technology is developing at a lightning speed and among many such clandestine success formulae, this ascending speed and pliability are two paramount factors.