rebranding watch the video

at beryl, rebranding is clarity with impact. we help brands rediscover their purpose, redesign their presence, and reconnect with their audience without losing their soul. Because when markets shift, your brand should evolve, not vanish.

about rebranding!

let us take you through the journey of turning a product into an experience and a package into a brand statement.

at beryl, packaging is not just about wrapping a product it’s about how the product communicates with its consumer. We understand consumer psychology, design for usability, and build for both retail and e-commerce formats. Our focus is on structure, sustainability, and shelf impact. Because packaging isn’t decoration, it’s strategy that performs.

our project videos

our best projects for clients

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packaging that performs on shelf and online. From structure to sustainability, every box, bottle, or pouch is crafted to attract, inform, and convert.

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expertise

our services

S/ 01

brand audit

  • – reviewing current brand assets
  • – identifying gaps and inconsistencies
  • – competitor benchmarking
  • – assessing consumer perception

S/ 02

brand strategy

  •  – defining brand purpose and vision
  • – audience profiling
  • – repositioning strategy
  • – tone and personality alignment

S/ 03

visual identity

  • – logo refinement or redesign
  • – typography and color palette
  • – packaging updates
  • – visual language system

S/ 04

communication system

  • – brand story and messaging
  • – content tone and style
  • – marketing templates
  • – launch campaign planning

S/ 04

brand rollout

  • – brand guidelines document
  • – internal team alignment
  • – launch collaterals
  • – post-launch support

we uncover your business purpose that drives customer acquisition and activates the brand value.

as a strategic branding agency, beryl helps brands redefine their core purpose and align it with market expectations. we work at the intersection of design, psychology, and consumer behavior to craft brand positioning that not only looks good but also performs. our approach blends insight with creativity to make your brand relevant, differentiated, and conversion-ready.

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Masonry Gallery

happy customers

testimonials

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nishant mittal
director, sharda containers
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ayush gupta
founder, brw

our clients

our clients are at the heart of everything we do. We build lasting relationships, solve real challenges, and deliver designs that makes a difference.
switcher
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blacn9
oona
colorbar
sharda
hyundai
venera (1)
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faq's

branding goes way beyond a logo. It includes your brand strategy, naming, logo design, visual identity, tone of voice, and the emotional perception your audience forms. At Beryl, we shape the soul of your business—not just the face.

everything. Your brand isn’t limited to your logo or website it flows through every part of your business. From how your team answers calls to how your proposals are designed, branding shows up in:

 

  • – marketing and social media
  • – customer service tone and scripts
  • – product packaging and user experience
  • – sales decks, pitch language, and presentations
  • – office/store interiors and onboarding experience
  • – internal culture, communication, and decision-making
  • – In short, your brand is how people experience you visually, verbally, and emotionally across every touchpoint.;
because we don’t just design we define. At Beryl, branding starts with strategy, is shaped by research, and is executed with craft. With 15+ years of experience and 1300+ brand stories behind us, we’ve helped startups raise funding, D2C brands win global markets, and legacy companies stay relevant. We’re chosen not just for how our work looks, but for what it achieves.
a typical brand identity design project takes 4–6 weeks. If we’re also handling packaging, UI/UX, or naming from scratch, timelines may stretch a bit. Either way, we work with a clear roadmap and weekly check-ins.
absolutely. We’ve rebranded legacy businesses, and even startups that pivoted. Our rebranding process retains your brand equity while reimagining your story for today’s market.

our core branding deliverables include:

 

  • Brand positioning & strategy
  • Logo design
  • Visual identity (colors, typography, brand elements)
  • Business stationery
  • Brand style guide (PDF/manual)
  • Need packaging, social media, or UI/UX too? Just say the word we’re a full-service creative studio.

client 1521+

we rapidly change design trends and digital experience for global brands to remain up-to-date and quality

our great team works behind the creativity and sharpens your brand identity together.

contact us

get started and discuss your next project









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