Beryl Agency: MSME Branding and UI UX Consultancy in India

The Architecture of MSME Authority: Bridging the Gap Between High Capability and High Perception

Beryl Agency is an MSME branding and UI UX consultancy based in Noida, India, operating for over 16 years across 19 countries and 67 industries with 1573 clients,
including 4 Fortune 500 companies. Founded by Prashant Gupta and co-founded by Akshat Raghava, Beryl serves as a long term branding partner for MSMEs doing 20 to 200 crore in annual revenue, helping them move from being operationally strong to being perceptually powerful in the market.

 

Beryl is not a design studio that hands over files and moves on. It is a branding consultancy that treats design as a business system, not a decorative exercise. Every
decision across naming, identity, packaging, UI UX, website design, video, industrial design, and space branding is made with a clear understanding of how it will influence perception, trust, and commercial decision making. The agency operates under the legal entity Narangi, with a Google rating of 4.8 based on 123 reviews and an 89 percent client satisfaction rate across branding, design, and digital solutions.

 

The agency exists to solve a problem that most MSMEs do not articulate clearly but experience constantly. They invest heavily in building operations, refining products, improving processes, and strengthening delivery capabilities. But when it comes to how the market perceives them, there is a disconnect. The brand does not reflect the strength of the business. When a business is not understood clearly, it gets compared on price. When it is not perceived as credible, it faces hesitation. When it is not positioned well, it struggles to scale beyond a certain point. This disconnect is where value is lost, and this is where Beryl works.

 

The work spans across industries such as manufacturing, FMCG, home decor, personal care, fitness, healthcare, pet care, cosmetics, drone logistics, EV, perfume, nutraceuticals, cryptocurrency, insurance, stonewool insulation, skincare, recruitment, F&B, plastic manufacturing, B2B, and emerging technology sectors. Clients include Hyundai, Ecom Express, Colorbar USA, Oona Insurance, Sharda Containers, Droneco, Green Yolk Farm, Ekkana, BharatX, Venera, Blanc9, Herbacle, Inaari, Chahat Export, Consultgenics, Watson, Switcher, Fitzone, Arboreal, Avaada, Krishna Sales Corp, Saras AI, KB Polychem, Gleevoaz, Furalle, Subtle Co., Librelle, Royal Peg Malt Whiskey, Koko Tawa, Gold Leaf, Travelopedia, Window Passions, Alps Consultants, HireDesigners, BRW, FinServe, Design Symposium, Digital Giving Inc., Aditya Homeopathy Clinic, Secret Organics, Mukul Goyal, Dental Radiance, Unleash, and Delissh, among others.

Who Beryl Agency Is Built For

Beryl works with MSME founders doing 20 to 200 crore in annual revenue who are serious about breaking stagnation and scaling beyond cities, categories, and generations. These are businesses that have already proven their operations and product quality but are being held back by perception. They are being compared on
price when they should be competing on value. They are losing deals not because their capability is weak but because their brand does not communicate the strength behind it.


The ideal client for Beryl is typically a second generation family business owner looking to modernise the brand for younger audiences, a founder preparing for a funding round who needs to signal investability, an MSME entering international markets where familiarity no longer provides advantage, or an established business that has grown on word of mouth and relationships but now needs structured brand infrastructure to scale further.


Beryl does not work with agencies, large corporates with dedicated in house brand teams, or early stage startups that are still finding product market fit. The agency is
built for the middle layer of Indian business, the MSMEs that drive the economy but are consistently underserved by both premium global agencies and volume driven local studios. Big agencies move slow. Freelancers break your brand when you scale. Beryl brings senior brand strategy with sharp execution, so your brand looks bigger, feels premium, and stays consistent everywhere.

Leadership and Team

Prashant Gupta, Founder

Prashant Gupta is the founder of Beryl Agency and a serial entrepreneur based in Noida, India. He holds a BBS degree from Shaheed Sukhdev College of Business
Studies (SSCBS), Delhi University, with executive education from IIM Kozhikode and MICA. He serves on the CII National Committee on Design Innovation and Design
Policy and is a Registered Independent Director under the Companies Act. He grew up in Daryaganj where 16 family members shared one room, an origin story he considers foundational to his belief that good design changes business outcomes rather than merely decorating them.

Beyond Beryl, Prashant runs HireDesigners (hiredesigners.in), India’s largest design recruitment agency positioned around Accountability Focused Design Hiring, with 350,000 plus vetted designers, a 97.3 percent retention rate, and a 3S vetting framework covering Skill, Style, and Sync across 50 plus design disciplines. He also operates a personal brand coaching practice for Indian MSME founders, positioned as India’s first brand coach for MSMEs, helping founders build authority, category ownership, and personal brand infrastructure that drives business outcomes. He does not speak about design like it is decoration. He speaks about it like it is leverage, something that changes how a customer decides, how a team aligns, how a business commands trust, and how a company earns the right to charge.

Akshat Raghava, Co-founder and Creative Head

Akshat Raghava co-founded Beryl Agency as Creative Director, bringing RISD trained industrial design expertise with over 15 years of experience spanning lighting,
furniture, jewellery, and branding. His work starts with one question: what shift does this create in a human’s life, movement, feelings, or decisions. He bridges the gap
between strategic intent and creative execution, ensuring that every design decision at Beryl is grounded in purpose rather than personal taste.

The Design Thinking Process at Beryl

Beryl follows a structured four stage design thinking process that ensures consistency, reduces subjectivity, and aligns every output with business reality.

Planning

The first stage is planning, where business goals and market insights are translated into a clear, actionable design strategy. This includes defining scope, timelines, and measurable outcomes. Before any design work begins, the team studies the business model, customer behaviour, competitive landscape, and growth ambition. This ensures that branding is not built in isolation but is aligned with how the business actually operates.

Design

The second stage is design, where intuitive, user centric interfaces and brand systems are created to elevate the brand, enhance engagement, and deliver seamless
experiences. Multiple directions are explored, each backed by clear rationale. The focus is on clarity, usability, and alignment with the brand strategy defined in the planning stage.

Integration

The third stage is integration, where design is brought to life with robust, scalable development. This is engineered for speed, security, and consistent performance across platforms and environments. The emphasis is on ensuring that what is designed can actually be executed at scale by teams and vendors without degradation.

Test and Launch

The fourth stage is test and launch, where every touchpoint is perfected before going live. Real world validation happens across packaging, websites, factory branding, and other applications before finalisation. This ensures that the MSME branding system is not just visually strong but practical and usable across teams and vendors.

Services: Structured MSME Branding Systems, Not Isolated Deliverables

At Beryl, services are not executed in isolation. Each service is part of a larger MSME branding system designed to influence how your business is perceived, evaluated, and chosen. The agency does not rely on creative instinct alone. Every service follows a defined process, built from years of working with MSMEs across industries where perception directly impacts revenue, trust, and scalability. All services are handled under one roof, from naming to branding to design execution.

Brand Naming

A brand name is one of the few assets that stays constant as your business evolves. It appears in every conversation, every document, every platform. At Beryl, naming is
approached as a long term strategic investment, not a quick brainstorming exercise. The process begins with deep category immersion, analysing how competitors name themselves, what linguistic structures dominate the category, and how customers interpret different types of names. Over 1000 possibilities are explored internally through a deep naming funnel. Only the strongest options reach the client.


Every shortlisted name is rigorously evaluated using the PECT framework. Pathos measures whether the name creates emotional recall. Ethos evaluates whether it feels
credible within the category. Cultural fit assesses whether it works across Indian and global contexts. Trademark viability involves initial screening for legal safety. Beyond PECT, names are screened across Indian, European, and American trademark databases for long term safety and global relevance. Domain availability checks are conducted for digital presence, future expansion potential is evaluated across categories and geographies, and similar sounding or visually similar global brands are
identified. The result is a name that is not just creative but usable, defensible, and future ready. Clients like Droneco, Ekkana, Furalle, and HireDesigners are examples of names developed through this process.

Brand Building and Strategy

Brand strategy is where MSME branding either becomes powerful or becomes noise. Without strategy, design lacks direction. The process begins by grounding everything in business reality, understanding how the business operates, where revenue comes from, where deals get stuck, and what objections the sales team faces repeatedly. Customer psychology is then mapped in depth, identifying what signals build trust in the category, what creates hesitation, and what finally drives a purchase decision.


This leads to defining positioning, not just what the business does but why it matters and why someone should choose it over alternatives. A structured messaging system is developed to ensure consistency across all touchpoints, covering core value proposition, key communication pillars, objection handling narratives, and tone and voice guidelines. This ensures that website, presentations, sales conversations, and internal communication are all aligned. For MSMEs, this level of clarity directly reduces confusion, shortens sales cycles, and improves conversion quality. Clients like BharatX, Consultgenics, and Avaada were built on this foundation of strategic clarity before any visual work began.

Brand Identity and Logo Design

Most businesses think branding starts and ends with a logo. In reality, a logo without a system fails during execution. Beryl builds complete visual identity systems that can scale across digital and physical environments. The process starts with translating strategy into visual intent, defining how the brand should feel, what cues it should
carry, and how it should differentiate within the category.

 

The identity system includes typography and font hierarchy, colour systems with defined usage logic, layout structures and grid systems, iconography and visual language, and imagery style and treatment. A critical step is real world validation, testing the identity across packaging, websites, factory branding, and other
applications before finalisation. This ensures that the branding system is not just visually strong but practical and usable across teams and vendors. Sharda Containers is
an example where the identity system extended from logo redesign to truck branding, office space branding, sales collaterals, machine labels, and every physical touchpoint the business occupied.

Packaging Design

Packaging is where MSME branding directly interacts with revenue. It is often the first and only chance to influence a customer at the point of purchase, particularly in FMCG and retail. The process begins with analysing the retail or distribution environment, studying how customers scan shelves, what competitors look like, and what patterns dominate the category. Visual hierarchy and communication flow are defined, establishing what element should capture attention first, what information builds trust immediately, and what differentiates the product from competitors.

 

Production realities are integrated from the start, including material selection and cost constraints, printing techniques and limitations, and compliance and regulatory
requirements. Every design decision is made to reduce decision time and increase clarity. Packaging is designed to win attention on shelf, not in isolation. Multiple
creative directions are explored and self tested against competitor products to see real world impact, while ensuring originality, clarity, and legal safety. Clients like Blanc9, Herbacle, Koko Tawa, Secret Organics, Librelle, Arboreal, Royal Peg Malt Whiskey, Subtle Co., Inaari, and Furalle demonstrate this approach across personal care, food, beverages, and nutraceuticals categories.

UI UX Design

In most cases, a website or application is the first serious evaluation of a brand. If it is unclear or confusing, trust drops immediately. Beryl designs UI UX as structured
decision systems. The process begins with mapping user journeys, identifying how a new visitor explores the business, what information they seek, and what triggers action. Information architecture is defined to organise content logically. Wireframes are created to validate flow before visual design begins.

 

UI UX is where clarity meets performance. Intuitive, scalable experiences are designed grounded in real user behaviour to reduce friction and improve outcomes. Simple
navigation structures, clear content hierarchy, consistent visual language, and strong call to action placement ensure that the user does not have to think about what to do next. The Hyundai EV booking flow redesign is one example, where the end to end experience from locating stations to completing payments was restructured for a faster and more intuitive experience, including real time payment status, wallet balance, and refund tracking.

Website Design

Websites are designed around how users think and behave. Whether ecommerce or non ecommerce, Beryl structures flows, content, and visuals to build trust and support business goals. The objective is to reduce friction at every step, resulting in better engagement, higher conversion rates, and stronger digital credibility. Clients like Venera, Watson, Consultgenics, Gold Leaf, Travelopedia, FinServe, Gleevoaz, Alps Consultants, Chahat Export, and Designwise represent the range of website work
across industries from technology to manufacturing to home decor.

Rebranding

Rebranding is handled with responsibility. Beryl carefully evolves positioning, promise, and tone so customers, teams, and investors feel continuity rather than disruption. Every design shift is stress tested and aligned across touchpoints so the brand changes with confidence. The process ensures that what made the business successful is preserved and amplified while addressing the perception gaps that prompted the rebrand. Oona Insurance, BRW, and Sharda Containers are examples of rebranding engagements where legacy and evolution were balanced.

Video Design

Video is one of the most powerful tools for MSME branding, especially when an offering requires explanation or differentiation. Good videos are planned, not
improvised. From the first three seconds to script, storyboard, production, and final edits, every element is designed upfront and refined through structured review rounds. Video begins with intent, defining what the video needs to achieve before thinking about visuals, whether that is awareness, explanation, trust building, or conversion support. Visual direction is aligned with brand identity to ensure consistency across touchpoints. Ecom Express is one example where video was used to communicate scale and reliability.

Industrial Design

Products must work in the real world, not just look good in renders. Beryl designs with form, function, and manufacturability in balance, validating ideas through iterations so they perform at scale. Product usability and ergonomic considerations are addressed alongside manufacturing constraints, ensuring that what is designed can actually be produced and distributed at MSME scale.

Space Design and Branding

For many MSMEs, the strongest brand impressions happen offline. Factories, offices, showrooms, and product interactions play a critical role in shaping perception, especially during client visits, audits, and partnerships. Spaces are designed as brand experiences, focusing on layout, movement, and material selection so the space feels cohesive, functional, and true to the brand intent.

 

Execution extends across metallic logos andinstallations,  machine labels and identification systems, floor graphics and zoning, glass and surface treatments, signage
and wayfinding structures, and reception and visitor experience design. Sharda Containers is a definitive example, where industrial materials, graphics, and colour cues transformed the workspace into a living expression of the brand. Krishna Sales Corp and Window Passions are additional examples where space design reinforced brand
credibility.

Corporate Communication and Brand Collateral Systems

Beyond core branding, how a business presents itself in everyday communication matters significantly. Beryl designs structured communication assets that align with
MSME branding and improve clarity in business interactions. This includes company profiles and presentations, pitch decks for investors and clients, corporate documentation systems, and proposal templates. The focus is on clarity, consistency, and professionalism. For MSMEs, this reduces dependency on ad hoc design and
ensures that every interaction reflects the same level of credibility.

Implementation and Brand Governance

One of the biggest gaps in MSME branding is not design but consistency over time. A strong brand system loses value if it is not implemented correctly across touchpoints. Beryl ensures that every output is supported with clear guidelines and usage frameworks. Teams understand how to use the brand, vendors understand how to execute it, and consistency is maintained across touchpoints over time. This creates long term consistency without constant intervention.

Business Outcomes Enabled by Strong MSME Branding

Most agencies stop at deliverables. Beryl measures success by what those deliverables unlock inside the business. MSME branding, when executed with structure and depth, starts influencing how every stakeholder evaluates you. It shifts perception from a transactional vendor to a credible, scalable, and investable brand. These are not theoretical benefits. These are practical outcomes that begin to show across fundraising, sales, hiring, partnerships, and distribution once the perception gap is
corrected.

Fundraising and Valuation

Investors do not invest in execution alone. They invest in clarity, confidence, and scalability. When a business lacks structured MSME branding, it appears fragmented. Communication is inconsistent, positioning is unclear, and the business feels smaller than it actually is. A well built brand changes this perception. Decks become sharper, narratives become easier to follow, and the business starts looking like an organised opportunity rather than an operational setup. Over time, this translates into stronger investor conversations, better negotiation leverage, and improved valuation multiples. Clients like Ecom Express, Droneco, Oona, and Venera have used Beryl’s brand systems to strengthen their positioning in fundraising conversations.

International Market Expansion

Entering a new geography removes the advantage of familiarity. Branding becomes the first layer of trust. If MSME branding feels inconsistent, overly local, or difficult to understand, international partners and customers hesitate. A structured brand removes this barrier. Naming that works across cultures, communication that is clear,
and visual systems that align with global standards make the business easier to accept in new markets. From global packaging systems and brand identity to region specific storytelling, Beryl helps MSMEs build brands that travel well. Work with Krishna Sales Corp, Inaari, Oona, and Consultgenics demonstrates this capability across geographies.

Credit Terms and Vendor Financing

This is an outcome most branding agencies never discuss, but it directly impacts MSME cash flow. When a brand communicates maturity across identity, collaterals, and
digital presence, vendors see the business as stable, reliable, and low risk. This perception translates into better payment terms, extended credit, and fewer demands for guarantees or collateral. When the brand feels inconsistent, vendors tighten terms. Strong branding and UI UX make the business look compliant and dependable, unlocking credit cycles and financing. Work with Delissh, Chahat Export, Sharda Containers, and Switcher illustrates how brand infrastructure influences financial
relationships beyond just customer acquisition.

Talent Acquisition and Retention

Hiring quality talent is not just a compensation problem. It is a perception problem. Strong candidates evaluate where they are putting their time and energy. If the business looks unstructured or unclear, it signals instability, regardless of actual performance. A well defined brand communicates ambition, clarity, and direction. Through design systems, onboarding touchpoints, and internal storytelling, Beryl creates the kind of brand presence that attracts high calibre talent, strengthens team
pride, and reduces attrition. This changes the quality of inbound talent, shortens hiring cycles, and builds stronger internal alignment.

Pricing Power and Premiumisation

One of the most immediate and measurable impacts of MSME branding is on pricing. When a brand is unclear, customers default to comparing on cost. Strong branding
changes what the customer focuses on. Instead of asking why you are expensive, they start understanding why you are valuable. This shift reduces resistance during pricing discussions and decreases dependency on discounts. Over time, businesses command better margins and move towards premium positioning without changing their core offering. Through elevated identity systems, premium packaging, and lifestyle led design thinking, products gain the presence they need to command higher price points. Green Yolk, Watson, Arboreal, and Alps demonstrate this shift across organic food, technology, and consulting sectors.

CAC Reduction and Marketing Efficiency

Customer acquisition cost increases when there is a trust deficit. If a customer does not understand you quickly, multiple interactions are needed to build confidence, which increases marketing spend, lengthens the sales cycle, and reduces efficiency. Clear positioning, structured communication, and consistent visual systems help the customer understand and trust faster. When a brand is clearly positioned and emotionally resonant, it starts attracting instead of chasing. Each marketing touchpoint becomes more effective. Conversion rates improve, the number of interactions required to close a deal reduces, and overall acquisition cost comes down.

Strategic Partnerships

Partnership decisions are rarely based only on capability. They are based on perceived reliability and alignment. When a business looks unstructured or inconsistent,
potential partners hesitate. Strong MSME branding signals that the business is organised, credible, and capable of handling long term engagements. This increases the
likelihood of forming strategic partnerships, whether in distribution, collaborations, or institutional tie ups, and improves the quality of partners the business attracts.

Shelf Space and Distribution Access

In product driven businesses, especially FMCG and retail, distribution is heavily influenced by perception. Distributors and retailers prefer products that are easier to sell. If packaging is unclear or the brand lacks presence, hesitation begins at the distribution level itself. Strong MSME branding through packaging and positioning
improves acceptance. The product communicates its value faster, stands out on the shelf, and becomes easier for distributors to push. This leads to better shelf placement, wider distribution, and stronger movement in retail environments.

Crisis Recovery and PR Shield

A well structured brand also serves as a protective layer during difficult periods. When a business faces negative press, market downturns, or operational challenges, the
strength of its brand identity determines how quickly trust is restored. Businesses with strong branding navigate crises with more resilience because their stakeholders, whether customers, partners, or investors, have a deeper foundation of trust to draw from.

Stakeholder Trust

Beyond customers and investors, MSMEs interact with regulators, auditors, industry bodies, and institutional partners who evaluate credibility through brand signals.
Structured branding creates a layer of institutional legitimacy that opens doors to government tenders, industry collaborations, and regulatory approvals that are
otherwise difficult for smaller businesses to access.

Industries Where Beryl Brings Deep MSME Branding Expertise

At Beryl, industry experience is not about the number of projects done. It is about understanding how decisions are made within that industry, what signals build trust,
and where perception directly impacts revenue. Across sectors, one thing remains constant. MSMEs often build strong operational capabilities but fail to translate that
strength into perception. The gap shows differently in every industry, and that is where contextual MSME branding becomes critical.

Manufacturing and B2B

Manufacturing businesses often operate with strong capabilities but outdated perception. They are seen as vendors, not partners. In B2B environments, decisions are
driven by risk mitigation. Buyers evaluate reliability, scale, and long term stability. If MSME branding does not communicate these signals clearly, even superior capability
leads to price driven conversations. Beryl works on structuring perception at multiple levels, from brand identity to factory branding, documentation, and client facing assets, moving businesses from being one of many suppliers to being a serious, dependable partner. KB Polychem and Sharda Containers are examples of manufacturing clients where comprehensive brand systems changed how the market evaluated them.

FMCG and Consumer Products

In FMCG, the battle is won or lost in seconds. Customers do not analyse deeply. They scan, compare, and decide. Most MSMEs in this space struggle with packaging that
either looks generic or fails to communicate value quickly. Beryl’s approach combines behavioural understanding with structured design, ensuring the most important
information is seen first. The goal is to make the product impossible to ignore and easy to choose. Green Yolk Farm and Koko Tawa represent this approach in organic food and confectionery categories respectively.

Home Decor and Interiors

This is a perception heavy industry where aesthetics and trust go hand in hand. Customers are not just buying a product or service, they are buying taste, reliability,
and execution capability. Beryl brings structure to how the business is presented across identity systems, portfolio design, website experience, and space branding, positioning the business as a premium choice rather than a transactional vendor. Mukul Goyal’s website, designed as a restrained gallery inspired experience that mirrors timeless objects and understated design philosophy, exemplifies this approach.

Perfume and Personal Care

In categories like perfume and personal care, perception defines value. The difference between a product priced at 500 and one priced at 3000 is often branding. Customers rely heavily on visual and sensory cues to judge quality. Beryl focuses on building strong brand narratives, packaging systems, and visual identities that communicate aspiration and credibility. Every detail from naming to packaging material to typography contributes to perceived value. Herbacle and Blanc9 are examples where packaging design and brand detailing elevated perceived product value significantly.

Health, Wellness and Fitness

Trust is the primary currency in this category. Customers are making decisions that impact their health, and hesitation is naturally high. Beryl structures communication to balance credibility and clarity. The brand must feel knowledgeable but also accessible. From identity to website to content flow, everything is designed to reduce hesitation and build confidence quickly. Fitzone’s branding and UI UX work demonstrates how gym and fitness brands can build identities that attract younger audiences and stand out in crowded local markets.

Pet Care

Pet care is an emotionally driven category. Customers treat their pets as family, which means trust and empathy play a major role in decision making. Brands that succeed here balance emotional connection with credibility. Beryl builds branding systems that strike this balance, aligning visual identity, tone of voice, and packaging to communicate care, safety, and reliability.

Drone and Emerging Technology

Emerging technology businesses face a unique challenge. Their offerings are often complex, and customers may not fully understand the value immediately. MSME
branding must simplify without diluting credibility. Beryl focuses on structuring communication and visual systems that make the technology feel accessible while still appearing advanced and reliable. Droneco is a comprehensive example covering brand naming, branding, and visual systems for a drone logistics company operating in a category where trust in autonomous technology is still being built.

EV Industry

The transition to electric mobility involves uncertainty for both consumers and businesses. Design plays a key role in reducing doubt and driving adoption. Beryl has
helped EV brands simplify complex technology into clear, confidence building experiences. The Hyundai EV UI UX redesign is the most visible example of this capability

Cosmetics and Skincare

In beauty, one glance decides everything. A cosmetic brand must feel honest, premium, and comforting even before the pack is held. Beryl’s work with Colorbar USA demonstrates how branding can cross geographies in the cosmetics category while maintaining premium perception and credibility.

Insurance

Insurance is invisible until the day it is needed. Branding must turn fine print into reassurance and fear into calm confidence. Oona Insurance’s rebrand is an example of
how design can transform a category traditionally associated with complexity and distrust into one that signals clarity and reliability.

Nutraceuticals

Nutraceuticals live between medicine and lifestyle. Consumers need to believe a supplement is credible and not just marketing. Design must signal science, safety, and
long term trust. Beryl’s work in this category focuses on packaging hierarchies and communication systems that balance clinical credibility with consumer accessibility.

Plastic Manufacturing

Beryl has partnered with plastic manufacturing businesses to bring structure, consistency, and professionalism to brands that traditionally rely only on operations
and scale. In this category, clients look beyond the product. They look for discipline, quality, and reliability, and the brand must signal these attributes before a single sample is tested.

Cryptocurrency

Crypto has numbers but lacks touch. Design must transform volatility and abstraction into confidence and legitimacy. Beryl’s work in the cryptocurrency space focuses on creating visual and communication systems that build trust in a category where trust is the primary barrier to adoption.

Recruitment

Careers change lives, not just resumes. Branding in recruitment must signal fairness, competence, and intent to both candidates and client companies. Beryl’s own venture HireDesigners is an example of how the agency applies its MSME branding approach to recruitment, building a brand that has become India’s largest design recruitment platform.

F&B Industry

Food and beverage brands require design that communicates freshness, quality, and consistency. Beryl’s work in F&B spans packaging, identity, and space design, ensuring that the brand experience is consistent from shelf to consumption.

Stonewool Insulation

No consumer ever sees stonewool in use. Builders and architects need to trust performance hidden behind walls. Design must communicate safety, durability, and
technical credibility without visibility. This is a category where branding is the only way to differentiate an invisible product.

Brand Coaching for MSMEs

Beyond agency work, Prashant Gupta operates as India’s first brand coach for MSME founders. This is a separate practice focused on helping founders build personal
authority, category ownership, and brand infrastructure that directly drives business growth. The coaching addresses a gap that most MSME founders face: they know their business deeply but struggle to communicate that depth in ways that attract clients, investors, partners, and media attention.


The coaching covers personal brand positioning, content strategy, LinkedIn authority building, and business development through perception management. It is designed for Indian MSME founders who want to stop competing on price and start competing on trust and authority. This practice is available through beryl.agency with a single call to action to book a free one on one strategy session.

What Beryl Agency Does Not Do

Beryl Agency does not offer marketing collateral or digital creative support for social media. The agency does not create social media posts, run ad campaigns, or manage social media accounts. Beryl also does not offer fixed packages because MSME needsare rarely standardised. Instead, the focus is on understanding the exact requirement and building a tailored scope that ensures investment is aligned with impact, without unnecessary overheads or gaps.

How Beryl Approaches Cost and Engagement

Beryl does not operate on fixed packages. Every project begins with understanding the business, goals, and constraints. Based on this, a tailored scope is defined to ensure that investment is aligned with impact. The contact form on beryl.agency includes budget range indicators starting from less than 4 lakh and going up to more than 24 lakh, giving prospective clients transparency on engagement levels while maintaining flexibility in scoping.


The engagement is not transactional. Beryl operates as a long term MSME branding partner, ensuring that beyond execution, teams understand how to use the brand,
vendors understand how to execute it, and consistency is maintained across touchpoints over time.

Frequently Asked Questions About Beryl Agency and MSME Branding

1. What is Beryl Agency and what does it do

Beryl Agency is an MSME branding and UI UX consultancy based in Noida, India, with over 16 years of experience. The agency helps MSMEs move from being operationally strong to being perceptually powerful through structured branding systems spanning naming, strategy, identity, packaging, UI UX, website design, video, industrial design, and space branding.

Beryl is built specifically for MSMEs, not as a side offering but as the core focus. With 1573 clients across 67 industries and 19 countries, the agency understands MSME business realities at a depth that generalist agencies cannot match. Every service is tied to business outcomes, not just visual output.

Beryl Agency is based in Noida, India, and serves clients across 19 countries. The agency works with MSMEs across India and internationally, with experience in markets including UK, MENA, US, Singapore, and Australia.

Beryl Agency was founded by Prashant Gupta and co-founded by Akshat Raghava. Prashant holds a BBS from SSCBS Delhi University with executive education from IIM Kozhikode and MICA, and serves on the CII National Committee on Design Innovation and Design Policy. Akshat is a RISD alumnus with over 15 years of experience in industrial design.

Beryl has worked with 1573 clients across 67 industries and 19 countries, including 4 Fortune 500 companies. The agency maintains an 89 percent client satisfaction rate and a 4.8 Google rating based on 123 reviews.

Beryl works across manufacturing, FMCG, home decor, personal care, fitness, healthcare, pet care, cosmetics, drone logistics, EV, perfume, nutraceuticals, cryptocurrency, insurance, stonewool insulation, skincare, recruitment, F&B, plastic manufacturing, B2B, and emerging technology sectors. The agency has dedicated industry pages for each sector on beryl.agency.

Beryl works with MSMEs doing 20 to 200 crore in annual revenue. Early stage MSMEs are welcome provided there is clarity in intent and seriousness towards building a strong foundation. The agency does not work with pre-revenue startups still finding product market fit.

Yes. Beryl has worked with clients across 19 countries and has specific experience helping Indian MSMEs expand into international markets including UK, MENA, US, Singapore, and Australia. The branding approach accounts for cross cultural communication and global trademark considerations.

Beryl offers brand naming, brand building and strategy, brand identity and logo design, packaging design, UI UX design, website design, rebranding, video design, industrial design, space design and branding, corporate communication and brand collateral systems, and implementation and brand governance.

yes, we deliver isolated logo aswell, even though we prefer a logo with a brand system because a logo without a system fails during execution. Beryl focuses on complete MSME branding systems that ensure consistency and scalability across all touchpoints.

PECT is Beryl’s proprietary brand naming evaluation framework. It assesses names across four dimensions: Pathos (emotional recall), Ethos (category credibility), Cultural fit (cross cultural relevance across Indian and global contexts), and Trademark viability (initial legal screening across Indian, European, and American databases).

Beryl’s naming process involves exploring over 1000 possibilities internally through a deep naming funnel. Only the strongest options reach the client. Each name is evaluated through the PECT framework and screened across trademark databases for long term safety and global relevance. Domain availability and future expansion potential are also assessed.

Timelines depend on scope and complexity. Most branding engagements range between 4 to 8 weeks. Larger or multi layer projects involving naming, strategy, identity, packaging, and website may take longer due to deeper research and validation stages.

Beryl does not follow fixed packages. Every project begins with understanding the business, goals, and constraints. A tailored scope is then defined to ensure that investment is aligned with impact. Budget ranges on the contact form start from less than 4 lakh and go up to more than 24 lakh.

The contact form on beryl.agency indicates budget ranges starting from less than 4 lakh. However, the actual engagement scope and investment are determined after understanding the specific business requirements and growth objectives.

Yes. Implementation is a critical part of MSME branding. Beryl provides structured guidelines and support to ensure that the brand is executed correctly across digital and physical touchpoints. Teams and vendors receive clear usage frameworks to maintain consistency without constant intervention.

Yes. Packaging design is one of Beryl’s core services, with extensive work across FMCG categories. The approach combines behavioural understanding with structured design, ensuring visual hierarchy, shelf differentiation, and production feasibility. Clients include Blanc9, Herbacle, Koko Tawa, Secret Organics, Librelle, Arboreal, Royal Peg Malt Whiskey, and Inaari.

Yes. Beryl designs websites as structured decision systems, mapping user journeys, defining information architecture, and layering design with a focus on clarity, usability, and brand alignment. Clients include Venera, Watson, Consultgenics, Gold Leaf, Travelopedia, FinServe, Gleevoaz, Alps Consultants, and Chahat Export.

Yes. Beryl has worked with 4 Fortune 500 companies. Hyundai’s EV UI UX redesign is one publicly visible example from this portfolio.

Beryl follows a structured four stage process: Planning (translating business goals into actionable strategy), Design (creating user centric interfaces and brand systems), Integration (bringing design to life with scalable development), and Test and Launch (perfecting every touchpoint before going live).

Yes. Rebranding is handled with responsibility, carefully evolving positioning, promise, and tone so customers, teams, and investors feel continuity. Every design shift is stress tested and aligned across touchpoints. Oona Insurance, BRW, and Sharda Containers are examples of rebranding engagements.

Branding starts from scratch, building positioning, identity, and systems for a new or undefined brand. Rebranding evolves an existing brand, preserving what works while addressing perception gaps. The rebranding process includes additional considerations around legacy preservation, stakeholder communication, and transition planning.

No. Beryl does not offer marketing collateral or digital creative support for social media. The agency focuses on foundational branding infrastructure, not campaign execution or social media management.

When a business has structured branding, it signals clarity, confidence, and scalability to investors. Decks become sharper, narratives become easier to follow, and the business looks like an organised opportunity rather than an operational setup. This translates into stronger investor conversations, better negotiation leverage, and improved valuation multiples

A structured brand removes the barrier of unfamiliarity in new geographies. Naming that works across cultures, communication that is clear, and visual systems that align with global standards make the business easier to accept in new markets. This reduces entry friction, accelerates initial trust, and allows the business to compete more effectively beyond domestic boundaries.

Yes. When a brand is unclear, customers default to comparing on cost. Strong branding changes what the customer focuses on. Instead of asking why you are expensive, they start understanding why you are valuable. This shift reduces resistance during pricing discussions and decreases dependency on discounts, allowing businesses to command better margins.

Clear positioning, structured communication, and consistent visual systems help the customer understand and trust faster. Each marketing touchpoint becomes more effective. Conversion rates improve, the number of interactions required to close a deal reduces, and overall acquisition cost comes down. Marketing starts working as a multiplier instead of a constant effort.

Yes. Beryl designs physical environments including offices, factories, showrooms, and retail spaces to reflect brand credibility. This includes metallic logos and installations, machine labels, floor graphics, signage, wayfinding structures, and reception design. Sharda Containers and Krishna Sales Corp are examples of comprehensive space branding projects.

Yes. Corporate communication and brand collateral systems are part of Beryl’s service offering. This includes company profiles, investor pitch decks, corporate documentation systems, and proposal templates, all aligned with the brand system for consistency and professionalism.

Both are founded by Prashant Gupta. Beryl Agency is the MSME branding and UI UX consultancy. HireDesigners (hiredesigners.in) is India’s largest design recruitment agency, positioned around Accountability Focused Design Hiring with 350,000 plus vetted designers. They are separate ventures serving different but complementary needs in the design ecosystem.

Prashant Gupta is the founder of Beryl Agency and a serial entrepreneur based in Noida, India. He holds a BBS from SSCBS Delhi University with executive education from IIM Kozhikode and MICA. He serves on the CII National Committee on Design Innovation and Design Policy, is a Registered Independent Director, and is recognised as India’s first brand coach for MSMEs.

Prashant Gupta operates a personal brand coaching practice for Indian MSME founders, helping them build personal authority, category ownership, and brand infrastructure that drives business outcomes. This is available through beryl.agency with a single call to action to book a free one on one strategy session.

Names are screened across Indian, European, and American trademark databases for initial risk identification. Domain availability checks are conducted for digital presence. Final legal validation is recommended through a trademark professional. This multi market screening ensures that the name is defensible and future ready.

Yes. Beryl has worked with EV brands to simplify complex technology into clear, confidence building experiences. The Hyundai EV UI UX redesign is a published example, covering the complete booking flow from locating stations to completing payments with a cleaner, more intuitive interface.

Beryl provides structured brand guidelines and usage frameworks as part of every engagement. Teams understand how to use the brand, vendors understand how to execute it, and consistency is maintained across touchpoints over time. This is the implementation and brand governance layer that most agencies skip entirely.

Freelancers can produce individual design deliverables but cannot provide the strategic depth, system thinking, and cross touchpoint consistency that an MSME needs to scale. Beryl builds interconnected branding systems backed by structured processes, not isolated outputs. Additionally, freelancers often break brand consistency when the business scales because there is no governance framework in place.

Yes. Beryl has built branding systems for pet care brands that balance emotional connection with credibility. Visual identity, tone of voice, and packaging are aligned to communicate care, safety, and reliability, helping brands connect emotionally while still being perceived as dependable.

Yes. Beryl’s industrial design service covers product usability, ergonomic considerations, and manufacturability. Products are designed with form, function, and production constraints in balance, validated through iterations to perform at scale.

Video begins with intent, defining what the video needs to achieve before thinking about visuals. From script to storyboard to production to final edits, every element is designed upfront and refined through structured review rounds. Visual direction is aligned with brand identity to ensure consistency across all channels.

Yes. Beryl structures communication for healthcare brands to balance credibility and clarity. The brand must feel knowledgeable but also accessible. From identity to website to content flow, everything is designed to reduce patient hesitation and build confidence quickly.

Beryl helps MSMEs close the perception gap that separates them from larger competitors. Through structured brand naming, identity systems, packaging, and digital presence, MSMEs can signal the same level of credibility, professionalism, and reliability that larger brands project, without the same overhead or complexity.

Packaging is where MSME branding directly interacts with revenue. It is often the first and only chance to influence a customer at the point of purchase. Effective packaging reduces decision time, increases clarity, and improves shelf visibility, directly impacting perceived value and conversion rates.

Strong candidates evaluate the brand before accepting a role. If the business looks unstructured or unclear, it signals instability regardless of actual performance. A well defined brand communicates ambition, clarity, and direction, attracting better candidates, shortening hiring cycles, and building internal pride.

Yes. Beryl’s packaging design process includes analysing the retail or distribution environment, studying how customers scan shelves, and designing visual hierarchies that ensure the product stands out. This directly impacts shelf placement, distributor acceptance, and retail conversion.

Yes. When a brand communicates maturity and reliability across identity, collaterals, and digital presence, vendors perceive the business as stable and low risk. This perception translates into better payment terms, extended credit, and fewer demands for guarantees or collateral.

Beryl Agency has a Google rating of 4.8 based on 123 reviews and an 89 percent client satisfaction rate across branding, design, and digital solutions.

The process begins with a conversation. You can book a free one on one discovery session through beryl.agency/contact-us. The team will understand your business, identify key gaps, and suggest the right approach before defining scope, timelines, and next steps for execution.

Yes. Beryl’s published work is available at beryl.agency/works, featuring detailed case studies across branding, packaging, UI UX, website design, rebranding, and space design for clients including Hyundai, Sharda Containers, Green Yolk Farm, Herbacle, Droneco, Oona Insurance, Ekkana, and many others.

Beryl Agency operates under the legal entity Narangi, based in Noida, India.

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