gleevoaz

we live in the age of efficiency and optimization. What does not suit the bill is scraped off. We have been witness to the times when the super computers became desktops, the desktops became laptops, when they were further digitalized and optimized to become tabs and eventually our smartphones. Our smartphones too for that matter were reduced to size and optimized in terms of data and the growing needs, as a result it has been going thinner and thinner. If there would have been a Darwinian theory for data which spoke about the ‘survival of the fittest’ it would optimize the data in the most compact, strong and optimized fashion of enveloping data. What’s not necessary and over-the-top needs to be removed.

about window passion

carving the soul of the organization through visual representation

gleevoaz is a firm which performs the function of Digital transformation. when we came on board with the people from gleevoaz we realized that intricate function of the company later we set our foot deep into the soil as to come up with the logo of the firm which reflects the soul of the firm. realizing that Digital transformation is the core function of the firm we reinforced our ideas into the visual representation of the idea. when a layman thinks of data what comes to his mind is a block or a series of blocks of ranging colors and size but in an orderly and geometric form of matter. a gradient blue block-like arch escalates to an upward slope and later curls its way downwards. The block signifies the analog data which flows in the system and difficult to processes, if you pay attention you will be able to see that there are no inconsistencies in between and it’s a thick gradient blue structure. Analog data is data that is represented in a physical way. Where digital data is a set of individual symbols, it is stored in physical media, whether that’s the surface grooves on a vinyl record, the magnetic tape of a VCR cassette, or other non-digital media.

because colors say a lot about the brand

the choice of gradient colors is selected. a gradient is a graduated blend of two or more colors or tints of the same color. This enhances color blends, add volume to vector objects, and add a light and shadow effect to the logo. The choice of gradient colors has been thoughtful as the transformation and the transgression of the data had to be visible and evident to the users.

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apparel that makes you land in the lap of luxury

eliminating the inconsistencies

the gradient blue block which escalated in an increasing slope then curls its way downwards and slowly disintegrate into smaller gradient blue bite sized dots and with each shade going lighter than the previous one they turn into green, making a circle like formation with the dots.

the representation of dots in the logo

the small dots show the binary or the digital data which is not optimized after the process. In contrast to the analog data which is not usable and outdated and redundant this small bite sized circles representing the usable and treated data which can now be used by the consumers.

the golden ratio

also, to complement the outlook of the attractive appeal of the logo, a part of the logic comes from the golden ratio of the structure. In mathematics, two quantities are in the golden ratio if their ratio is the same as the ratio of their sum to the larger of the two quantities. This makes our logo complete.

speaking through the logo

there are not many logos in the market of companies which dictate the function that is performed by the appeal of the logo itself, we made it possible with the logo of gleeovaz. Focusing on the usability and adaptability aspect of the logo we have made sure that the background which is chosen is transparent in nature. The user now will not have to take ten things in consideration while using or applying the logo in a different format. In the same line of thought, the way by which a person recognizes a firm is by its logo, even before you see the name attached the firm. For all you know it could be the only thing that you end up remembering. making a succinct and efficient way of communicating information about your business thus making a significant impact on a firm’s public perception.

happy customer

testimonials

they understood what we stood for and turned it into a brand people remember.

neha sharma

ceo, blance9

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