your name gets rejected before your product gets tested.
213 brands named in 16 years. every one screened for trademark, domain, and cultural meaning before it ever reached the founder.
a bad name is not a design problem. it is a legal liability.
trademark objection, forced rebrand, seized inventory, and a distributor network that has to relearn who you are. none of it shows up in a design review.
trademark certificate with red rejection stamp
burger king lost 10 million dollars to one naming mistake
a name that could not be defended in a market it wanted to enter. the cost was not legal fees. it was the market itself.
read the casesignage being unscrewed from a building facade
a tata rename wiped 82 million dollars
the product did not change. the equity did. every rename restarts recall from zero, and the balance sheet notices before the customer does.
read the casecourtroom docket page with red highlight bar
urbanclap became urban company for a reason
a name built for one category becomes a ceiling in the next. renaming at scale is the most expensive way to learn that.
read the casewhy a ₹5,000 name always costs you more.
a generator does not run a class search. it produces names that are already registered, already in use, or phonetically identical to something filed last year. you find out at the objection stage, eighteen months in.
you get a shortlist and a moodboard. no class 25 versus class 35 reasoning, no cultural screen for the markets you export to, no domain strategy. the name is a suggestion, not an asset.
the name that made sense for one product line becomes the reason you cannot launch the second. descriptive names are cheap to choose and impossible to defend.
that is where naming starts, trademark included. the number is deliberate. it filters out everyone who wants a name and keeps everyone who wants an asset.
five names. every one of them defensible.
naming book, top down, open to the struck through candidate grid
placeholder. exact terms pending from prashant. this block will state precisely what the money back covers, under what condition, and within what window. an unexplained guarantee badge reduces belief instead of building it.
four weeks of elimination, not inspiration.
we start with where the business is going
not what you sell today. the hundred crore target, the export market, the second product line, the investor conversation two years out. a name that fits the current business is a name you will replace.
discovery session, whiteboard with business trajectory mapped
we generate at volume, then destroy most of it
1,000 plus candidates across coined, descriptive, evocative, and founder rooted territories. volume is not the point. volume is what makes ruthless elimination possible.
wall of candidate names, most struck through in red
legal clearance before you fall in love with anything
trademark class search, domain availability, handle availability, and a linguistic screen across every language your market speaks. a name only reaches your desk after it has survived all four.
trademark class search results, one candidate flagged red across three languages
five names, each with the reasoning attached, so the decision is yours and it is informed
no confusion, no fifty page deck. five names, why each one works, and what it unlocks. you pick one and we hand over the naming book.
names doing work in the real world.
drone livery with name applied in context
outcome line placeholder. one sentence on what the name unlocked, funding, distribution, or market entry.
skincare tube, name on label, studio lighting
outcome line placeholder. one sentence on what the name unlocked.
home decor product, name embossed on packaging
outcome line placeholder. one sentence on what the name unlocked.
what they said after the name shipped.
company, city
company, city
company, city
the questions that actually get asked.
what does it cost?
does the price include the trademark filing itself?
what if i reject all five names?
what if my chosen name faces a legal objection later?
how is this different from an ai naming tool?
can you rename an existing brand?
how long does it take?
do you name products and sub brands, not just companies?
your next name will outlive your current product line.
thirty minutes. we tell you whether your current name is a liability, and what it would take to fix it.
you speak to prashant or akshat on the first call. not a salesperson.