120+ businesses reborn with us

what if your brand is holding you back more than your competition is?

rebranding gives MSMEs a second chance to look relevant, trusted, and future-ready. it’s not just a facelift, it’s how you unlock new markets, new customers, and new growth.

213+ brands named by us

what if your brand is holding you back more than your competition is?

rebranding gives MSMEs a second chance to look relevant, trusted, and future-ready. it’s not just a facelift, it’s how you unlock new markets, new customers, and new growth.

what our clients say

names our clients are proud of

rebranding watch the video
your market can’t trust you if your brand hasn’t moved forward; it questions everything you offer.

draining money, confusing choose the wrong direction and draining money, confusing employees, shaking investor employees, shaking investor confidence, and blocking future funding. What happens when rebranding fails choose the wrong direction and you risk losing customers, you risk losing customers, confidence, and blocking future funding. studies show failed rebrands often lead to revenue drops of 15–25% in the first year. outdated identity replaced with an irrelevant one signals inconsistency, causes employee disconnect, and gives competitors a stronger foothold while your brand looks unstable.

and this is why a ₹35000 rebranding will never work for your business

see how even tata’s tanishq got trapped in legal fights during rebranding.

see how even tata’s tanishq got trapped in legal fights during rebranding.

see how gap wasted $100 million in 6 days because customers rejected its new logo.

see how gap wasted $100 million in 6 days because customers rejected its new logo.

our proven rebranding process/
method/
system

01

we begin with a deep audit of your brand’s past and present. every symbol, story, and customer touchpoint is dissected to see what built trust and what now creates friction. this is where we separate equity worth protecting from baggage worth discarding.

02
we reimagine your strategy with precision. rebranding n isn’t just a new story, it’s a careful rewrite of your positioning, promise, and tone balancing continuity with change so investors, employees, and customers don’t feel alienated but inspired.

03

we craft design evolutions with responsibility. each logo line, color shift, or identity overhaul is stress-tested in real-world scenarios. we simulate consumer reactions, measure cultural fit, and ensure the new identity can carry the brand for decades, not just trends.

We deliver brand guidelines that ensure consistency across packaging, website, social media, and more — so your brand stays clear, strong, and scalable.

04
training internal teams, aligning marketing, preparing investor decks, and building consistency across every touchpoint so the new brand doesn’t just look different, it behaves differently.

final step

the final rebrand comes with everything you need to run it seamlessly, a complete brand book, detailed guidelines, master files, ready-to-use templates, and rollout support.

green yolk

unleash

bharatX

ekana

sharda containers

delish

Brand Audit & Strategy Alignment

– detailed study of existing brand equity, perception, and market standing
– identification of gaps between brand image, audience expectations, and business goals
– repositioning strategy crafted to protect legacy while driving renewed relevance

Credibility & Price Repositioning

– redefining visual and verbal identity to restore confidence and trust
– aligning brand image with product value to justify pricing and premium positioning
– storytelling that elevates perception and strengthens buyer conviction

360° Identity Refresh

– reimagined logo, color palette, and typography refined for modern relevance
– refreshed visual system extended across packaging, digital, print, and space
– consistent design execution to ensure authenticity and credibility at every touchpoint

Internal, Investor & Market Confidence

– communication frameworks that reassure employees, investors, and stakeholders
– internal culture alignment workshops and investor presentation redesigns
– building a rebrand that signals growth, steadiness, and renewed trust

Brand Book & Rollout Systems

– creation of updated brand book, design templates, and master files
– implementation support across internal teams and vendors for consistent adoption
– smooth transition plan ensuring new brand rollout without confusion or resistance

Rebranding for Growth & Expansion

– architecture planning for new categories, verticals, or global markets
– compliance, linguistic, and cultural alignment for smooth regional rollout
– future-proof design systems that evolve with scale, not against it

this is how rebranding is actually created-see a few examples below.

02 03 01 oona

a strong rebranding created by us gives

- renewed trust, with MSMEs regaining 40–50% market share within months
- stronger recall, as startups see 20–25% higher brand awareness post refresh
- investor confidence, with 75% of VCs influenced by brand perception
- faster expansion, with MSMEs entering new markets 30% quicker after rebrand
- premium identity, as rebrands drive 15–23% revenue growth in year one

Masonry Gallery

most asked questions

what is rebranding, and why do companies need it?
rebranding is a strategic redesign of your brand’s identity, voice, and visuals. companies typically rebrand to stay relevant, reach new markets, reflect internal shifts, or outgrow outdated perceptions.
a brand refresh updates select elements like fonts or colors. rebranding is a deeper shift—often involving a new logo, strategy, messaging, and visual system.
you should consider rebranding when your business pivots, merges, faces identity confusion, or your current brand no longer reflects who you are.
we cover complete brand audits, strategy, logo and identity design, packaging, ui/ux, space branding, and launch collaterals—built for clarity, consistency, and business growth.
timelines vary, but most projects take 6 to 10 weeks depending on scope, feedback cycles, and number of brand touchpoints being redesigned.
not if it’s done right. beryl ensures a clear transition strategy that retains core brand values while introducing your evolved identity seamlessly.
with 1300+ projects over 15 years, beryl combines business thinking with design craft—delivering rebrands that don’t just look good, but work harder.

contact us

get started and discuss your next project

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