rebranding watch the video
at beryl, rebranding is clarity with impact. we help brands rediscover their purpose, redesign their presence, and reconnect with their audience—without losing their soul. because when markets shift, your brand should evolve, not vanish.

our deep understanding our visionary clients our deep understanding of the essential role of of the essential role of visual identity and digital in business. about branding our visionary clients partner with us because of partner with us because of visual identity and digital in business. think of the world’s most iconic brands, they aren’t just names or logos, they are stories carried forward through generations. that’s the kind of depth and endurance we aim for. at beryl, we don’t design for today we design for forever, ensuring your brand becomes a name people trust, remember, and pass on.

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our best projects for clients

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let us take you through the journey of turning a product into an experience and a package into a brand statement.

at beryl, packaging is not just about wrapping a product—it’s about how the product communicates with its consumer. we understand consumer psychology, design for usability, and build for both retail and e-commerce formats. our focus is on structure, sustainability, and shelf impact. because packaging isn’t decoration, it’s strategy that performs.

brand audit
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 – reviewing current brand assets
 – identifying gaps and inconsistencies
 – competitor benchmarking
 – assessing consumer perception

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-brochure designing

– mailers & leaflets designing

– promotional gifts

– billboards designing

– exhibition concepts & stand design

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– logo refinement or redesign
 – typography and color palette
 – packaging updates
 – visual language system

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– brand story and messaging
 – content tone and style
 – marketing templates
 – launch campaign planning

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– brand guidelines document
 – internal team alignment
 – launch collaterals
 – post-launch support

design intentionally distinctly strategically
the brand you’ll be known for

Every brand is born from intention. That’s why our process begins with understanding you — your story, your values, your ambition. We deep-dive into your world to uncover the real ‘why’ behind your business. Because only then can we design a brand that’s not just seen, but felt

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once we understand your business, we craft your brand’s positioning, messaging, and voice shaping how it should be seen, heard, and felt. This forms the strategy behind every design decision that follows.

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with a strategy in place, we design your complete brand identity not just the logo. Every visual element is aligned to your brand story and built to connect with your audience.

We deliver brand guidelines that ensure consistency across packaging, website, social media, and more — so your brand stays clear, strong, and scalable.

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we deliver brand guidelines that ensure consistency across packaging, website, social media, and more so your brand stays clear, strong, and scalable.

final design

final branding is more than a logo—it’s your voice, your story, and your identity brought to life. We help businesses create a powerful and lasting impression through strategic design, consistent messaging, and purposeful creativity.

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green yolk

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unleash

bharatX

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ekana

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sharda containers

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delish

crafted with purpose

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happy customer

testimonials

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nishant sharma
director, sharda containers
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ayush gupta
founder, brw

question & answer

faq's

what is rebranding, and why do companies need it?
rebranding is a strategic redesign of your brand’s identity, voice, and visuals. companies typically rebrand to stay relevant, reach new markets, reflect internal shifts, or outgrow outdated perceptions.
a brand refresh updates select elements like fonts or colors. rebranding is a deeper shift—often involving a new logo, strategy, messaging, and visual system.
you should consider rebranding when your business pivots, merges, faces identity confusion, or your current brand no longer reflects who you are.
we cover complete brand audits, strategy, logo and identity design, packaging, ui/ux, space branding, and launch collaterals—built for clarity, consistency, and business growth.
timelines vary, but most projects take 6 to 10 weeks depending on scope, feedback cycles, and number of brand touchpoints being redesigned.
not if it’s done right. beryl ensures a clear transition strategy that retains core brand values while introducing your evolved identity seamlessly.
with 1300+ projects over 15 years, beryl combines business thinking with design craft—delivering rebrands that don’t just look good, but work harder.

our clients

our clients are at the heart of everything we do. We build lasting relationships, solve real challenges, and deliver designs that makes a difference.

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