A logo is the visual identity of the company through which a customer identifies with the firm. There are a lot of things that need to be taken into consideration when designing the same from conducting research of the competitors to selecting fonts, shapes, and colors, and several other things. After all, it is the logo that shapes the brand perception, purchase decision, and overall attitude of a customer towards a brand. We asked several logo experts for their best tips that will help the future designers in creating a standout identity for a business. Read on to find the top 9 effective logo design tips they found worth remembering and enlisting for you.
1. Understand the Brand
A Logo is a visual introduction to a brand. In order to appeal to the target audience, you need to first get an insight into the brand itself. Think of the brand ideology and what it means to you in terms of personality, market projections, and future inspirations. There is also the tonality of the brand that matters- is it tough or a soft one? Getting these details beforehand will help you in picking up the right logo elements and services for you as a guide to designing the perfect logo that maps back to the company’s unique brand attributes.
2. Simplicity Wins the Race
Remember, the smartest businesses are the one who has found the simplest solutions to their problems. Designing a brand logo also follows the same rule. Inundating the clients with too many details through a single logo gets the original message lost somewhere in between. Do not choose a design that is too intricate or overwork your logo with a host of creative design ideas as they can end up looking blurry when minimized or maximized for printing and personalization. Subtract any unnecessary elements to get the one image that represents the brand in its purest form.
3. First Impressions are Crucial
A successful brand logo is the one that makes a lasting impression on customers’ minds. Just a glance at it should be enough to mesmerize them and make them remember the firm’s name. In order to make sure that your logo does all that and more, you need to be unique and clever and unique, thus making it stand out from all the other competitive brands in the market. Creating something out- of- the- box is the best way to ensure plagiarism free logos. Think creatively and design something that you believe to be different from everything that is out there.
4. Choosing the Right Colors
When choosing the colors of the brand logo, do remember to take the brand personality and the company image into consideration. Keep every aspect in mind as choosing the right color of the logo brings the right nuance to the message you want to convey. With just a simple brushstroke, you can imply the wrong meaning to your customer. For example, while bright colors make your logo stand out, it may also make it look brash and intimidating. While muted colors exude sophistication, it can also be easily overlooked. Different colors have different meanings and it is better to choose the ones that agree with your company personality rather than just imitating others in the market.
5. Competition Research
One of the major steps in designing a logo is analyzing the competitors. They have already gone through the grill and grind of the research, details, and effort that goes into designing an effective logo design. Conduct proper research regarding the impression they are exuding and any common fonts or colors that they follow. Use them to conduct the right checks and balances of your logo branding process and get a logo that represents your company to the core.
6. Choose the Right Logo Type
There are different types of logo that a company can choose from. If a firm chooses to make its company name into a logo, it will make your company name visible to your customers directly. It is the best way to go if you have a small marketing budget as it does not ask much to be spent on generating publicity about the brand among the customers. However, if you choose a symbol as a logo, appropriate funds are needed to generate awareness about the brand name. There is also the option of opting for a combination logo that involves both company name and logo. It helps in speaking out the company name along with the business message with the symbol.
7. Make a Scalable Logo
A great logo design is the one that is easily scalable. Remember that your logo would be featured in a variety of advertisements. In order to make it look impressive in all mediums, it should look good in all versions whether small or big. That means whether it goes on a billboard or a letter pad, the design elements should be clear without losing their sense of proportion. If it looks odd anywhere on any medium, it is certainly a designing failure.
8. Impressive in Colorless Design
A powerful logo design is the one that looks equally effective in black and white along with its color version. There are several instances when your logo would be appearing without its colors whether it is on stationery, newspaper ads, faxed documents, or any other item. They have to make a lasting impression in its colorless version too. A simple trick of ensuring the same is that they should look great at the sketching stage only. In order to create a memorable design, do ensure that the logo looks great in its black and white version before filling the colors.
9. Get a second and a third opinion
One of the most important tips for designing an effective logo is to avoid common typefaces. A unique typography is a simple way to look professional among the sea of other companies and organizations. If you are confused regarding the same, get a second and a third pair of eyes to analyze the same. They help you in identifying any cultural misunderstandings, hidden words, or meanings people may end up finding in the logo.
These are some of the most powerful designing tips that experts in the logo designing industry swear by. Remember, the logo should be unique and should convey the right message to the customers. It should be specific to the brand personality and ensure that it stays true to the basic ideologies and traits of the company’s vision and mission.