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inaari: restoring nature
Inaari set its foot in the Indian Menstrual Health Industry in 2020. Inaari focuses on helping women understand their hormonal cycle and encourages them to live in alignment with it. It is focused on building a community where the stigma around the hormonal changes that come along with womanhood is normalized and informs the general audience about how PCOS, period cramps, and PMS symptoms are not just normal. Still, something is impacting a large number of women all around the world.
about Inaari
health Issues that go beyond just medicines
inaari is a new age brand in the Indian market that educates young individuals and promotes the education of science behind period pains and menstrual cycles. And when they thought they had their product finalized, we knew exactly how important it was and exactly how it needed to be packaged and served to the consumers. With our expertise in branding and packaging, we knew very well how to put it on display for the consumers of this day and age. The upcoming generation prioritizes education along with the scientific logic behind it not just as a part of growing up but as something that the world needs more and more of. And this is where Beryl India comes in, to help you find the right set of consumers, both for the products and the pre-sales visual product, i.e. the website and with the targetted packaging and branding for the modern community.
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why choose us
breaking the stereotypes
step_01
creating awareness
when someone speaks what others fear, it creates an impact so huge that it may even trigger earthquakes. At Beryl, we speak what others fear, and in the process hope to create an impact on the community. Packaging and Branding of the products were kept in mind to offer a welcoming environment for individuals of any gender, age, and region. The colour scheme was so decided to create a sense of comfort amongst the users, a soothing and calm environment for the other processes to follow through.
step _02
welcoming the change
we are the change we want to see in the world, and thus we believe that for a better world, the one thing necessary is change. Change in thinking, acting, educating, from anything to everything. We are changing the menstrual health industry. While other organizations focus on promoting products that come in handy after the menstrual issues begin, Inaari works with you before the issues begin. Emphasis has been given on making the brand’s visibility increase with a positive change in the market.
step _03
delivering through design
the overall design of the packaging and UI/UX of Inaari has been kept minimalist to hold the attention of the users. The colour scheme is simple yet vibrant to enhance the readability of the traffic through the website. All the products and visuals of the company follow the same colour scheme and pattern.
iIllustrating the Intentions
inaari looks forward to serving the feminine community with its products and services. The logo of the brand perfectly encapsulates their intention of creating a community of women who do not hesitate to talk about their issues and bring together a ‘sisterhood’ community of similar-minded women. The logo is of a feminine figure with similar figures surrounding her from behind different shades of that colour symbolising a community not divided by colour or size but by intentions.
why choose us
lucid elucidation
our designers achieved the purpose of redesigning by giving a clear description of the other services rendered by the brand on the label. Larger illustrations on the precautions (safety, storage and health information) and quantity were included to gain attention which were absent on the previous packaging.
reviews
Bring the Change
4.9
(40+ reviews)
help world-class company by branding agency.
as startup that moves quickly and often they have been able to roll with the punches a high standard branding agency we need for us.
the team deliver high quality and thoughtful work. They've been a great partner through out the process. They simply go the extra mile!
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