The Digital Giving Inc, is an e-invite app. It makes electronic invitation cards. With a wide variety itineraries and designs fit for every need the client asks for. Unlike the competitive brands which are available in the market in respect to the nature, they are extremely generic and ‘ten’ size fit ‘hundred’. In contrast to which we have a much wider range to offer choice from.
Ever wondered why is there no company nowadays, selling maps anymore? The one in which the territories, directions, nautical miles and the arrows are marked to help you navigate to your destination. No, right? Because they are not relevant anymore. Gone are the days when people use those, now every person has a smartphone in their hands to help them navigate to their destination. Likewise, in the world of business, relevancy is key. Taking the same vein forward, the invitation cards seem to be disappearing from the market, the reason is purely for the fact that they have become outdated it is not for the lack of their interest but it is the trend and the testament of the times which has minimized the usage of paper to a bare minimum.
The nature of the invitations is pervasive and perennial. Be it for business meetings, office meetings, conference, birthdays, anniversaries, inaugural events or the festivals which happen from time to time.
Being a country which believes in “Atithi devo bhavah”, (respect your guests, for they are god), we treat our guests with a lot of respect and thus believe in the concept of the invitation as a token of the same.
The demand for e-invite has been more than ever before and where comes a demand, it must be followed with supply. The fast-paced life is demanding ease for all the traditions that pertains in the country. Hence, a perfect blend is a way out to meet the consumer demands.
The colors of e-invites which are available in the market are from a curated set of palate which is very tight. Even the templates are basic, one for marriage, one for business, and one for all things of merry and culture. We would not like to go to a party where the people are not excited to invite us over and show effort and creativity in doing so, and it applies to our customers too. What is dull to the eye will eventually fade from the mind too. We don’t want that for our clients, neither to the people who are on the receiving end of the e-invites.
Being an ad agency whose prime focus is the client satisfaction and living to the core of the product we hope to keep that singularity to the need of the client in check. For example, we have a gold-plated invitation which as two people dressed for the ball night, the girl in gown and the guy in a three-piece suit without their faces. Now this sets the mood of the event straight. Likewise, we even have a few e-invitation stencils which are in the video and animation formats. This adds a bit of dynamism and fresh scope of ideas to the invitations that have been passed on through time immemorial. The factors which we have chosen in our e-invites which really make us stand out are the elements of audio, video, colors, graphics, content and short copy curation, adaptability of the text with the background color and the varied typography. Above all comes images we used. Images tell a story. One is constantly tries to capture the beholder’s view, but then comes the design into play, it manipulates and directs the course of the message intended. With the e-invites we attempted to create in the same form.
We have cemented the bricks and the foundation of Beryl India by doing different. We do different and then do it again, performing and challenging the traditional with one idea at a time. Our association of Digital Giving Inc. which helped us to the same, fills our heart with immense pride and creative satisfaction.
We have cemented the bricks and the foundation of Beryl India by doing different. We do different and then do it again, performing and challenging the traditional with one idea at a time. Our association of Digital Giving Inc. which helped us to the same, fills our heart with immense pride and creative satisfaction.