FMCG Industry
Picture a customer walking into a busy supermarket. She picks up a snack pack because the colors feel fresh, the claims are easy to understand, and the packaging looks trustworthy. She checks the back and the information is clean and clear. When she tries the product later, she remembers the brand instantly. That moment when shelf presence becomes preference is where design lives.
At Beryl, we help FMCG brands design what they are remembered for. From brand belief to packaging architecture, from retail visibility to digital storytelling, we create systems that drive recall, trust, and high velocity purchase.
The global FMCG market is projected to cross fifteen trillion dollars by 2030. India continues to be one of the fastest growing FMCG markets due to rising incomes, urban demand, and evolving retail ecosystems. In this category, design influences purchase decisions faster than advertising.
Start with the core story
Every FMCG brand stands for a promise, freshness, purity, indulgence, tradition, or energy. People do not buy products, they buy the feeling the product represents.
At Beryl, we begin by defining your Brand Belief System, the emotional promise the product must hold on the shelf. This belief shapes identity, packaging tone, flavor architecture, color story, retail impact, and communication hierarchy.
Color psychology is powerful in FMCG. Bright colors drive impulse. Greens communicate natural goodness. Reds signal indulgence. Typography, iconography, and layout grids must stand out instantly on a crowded shelf.
We unify these elements across packs, shippers, counters, retail POS, digital ads, and marketplaces.
FMCG is a battlefield of attention. A customer makes a buying decision in less than three seconds. Design must do the heavy lifting.
Beryl’s packaging and UI teams build clarity led FMCG experiences. We create flavor cues, ingredient visibility, claim structure, FOP hierarchy, and retail visibility systems that help your product win at first glance.
Digital presence matters too. From marketplace listings to PDP design to brand stores, everything must look recognisable and consistent.
Great FMCG design is not decorative. It is strategic clarity.
Design the touchpoints that drive instant recall
FMCG loyalty grows when trust grows. People return to brands that feel safe, clean, and transparent.
At Beryl, we create communication systems that simplify ingredients, nutrition tables, process stories, and sourcing claims. We design packaging communication that feels honest, not overwhelming.
Global leaders like Nestle, Kind Bars, and Tropicana have shown how clarity and authenticity drive long term loyalty. We decode these insights for Indian consumer behaviour.
Build trust before scale
Branding that creates shelf power
FMCG branding must be sharp, distinctive, and instantly recognisable. It must express emotion and functionality together.
Beryl’s branding team builds impact led identity systems:
Color logic that stands out in crowded categories
Icons that simplify ingredients, nutrition, and flavors
Typography systems optimised for small packs and fast reading
Identity grids that scale across pouches, bottles, boxes, and multipacks
We design branding that wins both in retail and in the home.
Designing for frequency, not confusion
FMCG is high frequency. Design must be simple enough to remember instantly and consistent enough to trust long term.
At Beryl, we unify branding, packaging, flavor architecture, retail systems, and photography into one consistent ecosystem. From shelf visibility to unboxing to digital reputation, every touchpoint reinforces identity.
That is how we turn FMCG products into household brands.
A mini field guide from Beryl
Define your brand belief, freshness first, indulgence first, or purity first
Build FOP hierarchy that communicates in three seconds
Use color and icons to simplify decision making
Keep nutrition and ingredient data clean and organised
Maintain consistency across retail, e commerce, and advertising
Do this, not that
- - do build strong flavor cues. do not confuse with complex visuals
- - do keep fop clean. do not overload with claims
- - do use honest photography. do not exaggerate product visuals
- - do design strong color codes. do not change styles across skus
- - do ensure clarity across markets. do not localise without structure
Green Yolk Farm
Brand logo design for their FMCG and agrifood initiative, designed around purity, trust, and natural goodness.
Chai Dalmore
Packaging design crafted with warmth and premium tea cues for high recall and shelf visibility.
Crave Namkeen
Packaging system designed to communicate flavor intensity and freshness across multiple SKUs.
Prominent case studies
Case slices that prove the point
blanc9
Branding, packaging, and website, proving how clean design creates premium recall across lifestyle categories.
window passion
Website and space design, demonstrating how cohesive aesthetics build trust in consumer categories.
inaari
Branding and packaging, ideal for FMCG categories where clarity and trust are essential for repeat purchase.
At Beryl, we decode why such brands work, and design FMCG experiences that feel fresh, memorable, and trustworthy.
- - bright color cues influence impulse purchase
- - clear claim hierarchy increases trust and reduces hesitation
- - ingredient visibility increases perceived quality
- - familiar icons improve fast decision making
- - strong typography increases brand recall
- - clean layout reduces shelf confusion
Beryl’s integrated brand, packaging, and retail design teams bring strategy and emotion together in your FMCG brand.
The psychology behind FMCG design
Your next three moves
Define your brand belief system, the emotional promise your FMCG brand must own
Build your ecosystem, identity, packaging, retail presence, and digital systems in one unified language
Create your shelf system, flavor cues, FOP hierarchy, and category visibility rules
FAQs FMCG founders often ask
how should i position my fmcg brand
Anchor around freshness, purity, indulgence, or functionality.
what colors work best for fmcg packaging
Category driven colors that stand out while communicating product mood.
how important is fop clarity
Critical. It decides whether a customer picks your product or the competitor.
should i highlight ingredients on the front
Yes. Ingredient visibility drives trust and recall in most FMCG categories.
can beryl design both branding and packaging
Yes. We create unified systems from brand identity to multi SKU packaging.
what makes an fmcg website convert better
Clean visuals, flavor logic, strong product storytelling, and structured PDPs.
should packs use illustration or photography
Either works if aligned with your brand belief and category behaviour.
how do i manage design across many skus
Use a master grid, color codes, claim hierarchy, and structured layout rules.
is sustainability messaging important
Increasingly yes. It builds trust with urban consumers.
should we design separate systems for modern trade and general trade
No. Maintain one system with minor optimisation for visibility needs.
If you are building the next FMCG brand people pick without thinking,