140+ products designed by us

most products fail not in factories, but in the market. is yours designed to be chosen?

industrial design is where engineering meets psychology. it ensures your product is efficient to make, delightful to use, and hard to ignore. for MSMEs, the right design bridges the gap between survival and scale.

213+ brands named by us

most products fail not in factories, but in the market. is yours designed to be chosen?

industrial design is where engineering meets psychology. it ensures your product is efficient to make, delightful to use, and hard to ignore. for MSMEs, the right design bridges the gap between survival and scale.

what our clients say

names our clients are proud of

industrial watch the video
your product can be brilliant, but if it feels wrong in hand, sales stop and the dream stops.

triggers certification delays, recalls, Beyond ergonomics and triggers certification delays, recalls, reviews, tooling rework, assembly reviews, tooling rework, assembly slowdowns, distributor dropouts, inventory lockups. what happens when industrial design fails
Beyond ergonomics and returns, failed industrial design returns, failed industrial design slowdowns, distributor dropouts, inventory lockups. The cost of poor quality typically consumes 10 to 20 percent of sales, and in many firms reaches 5 to 35 percent, once you add scrap, rework, returns, warranty, chargebacks, lost productivity, and customer attrition, directly eroding MSME margins and cash flow.

and this is why a ₹5000 industrial design will never work for your business

one design miss, thousands of fires, a global recall, and a brand like samsung on its knees

one design miss, thousands of fires, a global recall, and a brand like samsung on its knees

Samsung’s first Galaxy Fold failed from pocket lint, got mocked, was recalled, and rebuilt with a stronger hinge.

Samsung’s first Galaxy Fold failed from pocket lint, got mocked, was recalled, and rebuilt with a stronger hinge.

our proven industrial design process/
method/
system

01

we first understand where you want to take the product. target price, volumes, geographies, safety norms, and how it should feel in hand. we study competitors and real users to align the brief.

 

02
we explore forms and ergonomics quick sketches, foam models, and hand checks to see what fits, what balances weight, and what wins on shelf. we shortlist two or three strong directions.

03

we engineer the details. cad, part splits, mechanisms, materials and finish, tolerances, costed bom, and an assembly plan that a factory can run without surprises.

We deliver brand guidelines that ensure consistency across packaging, website, social media, and more — so your brand stays clear, strong, and scalable.

04
we prototype and test. 3d prints and soft tooling, drop and heat and ingress checks, assembly time studies, and user trials. we fix what fails and lock what works.

final step

we release for manufacturing with complete cad and drawings, gd and t, cmf specs, packaging, qc checklists, and pilot run support. you get a build ready design and a confident launch.

green yolk

unleash

bharatX

ekana

sharda containers

delish

Consumer & Lifestyle Products

– product ideas shaped for better form and comfort
– materials and finishes chosen to match your brand
– detailed CAD ready for smooth manufacturing

Appliances & Electronics

– outer design and component layout planned for safety and ease
– user experience refined through testing and feedback
– ready-to-build files shared with vendors and partners

Furniture & Space Products

– furniture designed for comfort, strength, and easy use
– smart joinery and material choices for long life
– modular and flat-pack solutions for easy production

This is how brand names are really created see a few examples below

02 03 01 oona

a strong brand name created by us gives

- products that feel right in hand, more trials and repeat purchases
- lower returns and support tickets, defect rates under 1 percent
- faster assembly and scale, fewer parts and shorter takt time
- retailer readiness, safety and certification cleared on first pass
- premium fit and finish that lift price realization and margins

Masonry Gallery

most asked questions

what is industrial design and how does it help a business grow?
industrial design is the process of creating products that balance aesthetics, usability, and manufacturability. it helps brands turn ideas into tangible, user-friendly products—enhancing market appeal and business value.
beryl provides end-to-end services—from product ideation, sketching, 3d cad modeling, prototyping, and ergonomics to material research and production consultation. we turn concepts into launch-ready products.
we’ve designed products for sectors like consumer electronics, packaging, home appliances, iot devices, lifestyle goods, and fmcg—each solution tailored for user need and brand fit.
our process begins with research and competitor analysis, followed by ideation, concept sketches, cad development, prototyping, and production guidance—ensuring design that works in the real world.
because we design with intent. every product is backed by user insight, smart functionality, and production feasibility. with 15+ years of experience, beryl delivers industrial designs that are both award-worthy and market-ready.
yes. we help build functional prototypes, coordinate with vendors, and refine the design based on real-world feedback—ensuring seamless transition from concept to manufacturing.
most projects take 6 to 12 weeks depending on complexity. we follow structured milestones to keep design, prototyping, and production phases on track.

contact us

get started and discuss your next project

    berylagency
    berylagency
    berylagency

    © 2025 – 2026 | all rights reserved by berylagency