about colorbar USA
when we shot the breeze and learnt the ropes, we clearly knew minimalist design would be the best fit. Keeping in mind that we must not produce garbage that ends up in landfills, we decided on rendering eco-friendly options. A small note which read “Hey there! I’m a 100% Recyclable mailer” would surprise the customer and make the brand more likable. “Going green” has a major impact on the brand as well as the environment. We were very sure that sustainability would make the brand trustworthy and gives consumers a thought that they have made a great choice. To make unboxing experience special, we uniquely curated the box with an elegant look. We thought of a short note with an exclamation mark that would put a smile on the face of the person unwrap the package.
when we came in line with the aspirations of the brand, we associated the brand logo with its mailer and box designs. Despite the era we live in, black and white never goes out of style. It stays as the in-colour for ages and gives a classy look. Appropriately as a part of branding, the B and 9 logo inspired by the keys of the piano was to be printed on the mailer on one side. Why Piano? The melodious instrument being originated from Italy represent the name of the brand. The magic tiles of the piano with black and ivory keys makes it the queen of instruments due to its elegance. The royalty of a piano mirrors the brand and the logo take the shape of the keys.
a thank you card delights the customers. It is a way of saying I appreciate your support simple thank you would make a huge difference and changes the way how a brand is perceived. The card contains the links to social media pages of Blanc9 which would build a relationship with the brand. That makes the customer want to show off the piece of clothing they picked up and they never forget to tag the brand in their stories. Who wouldn’t want to flaunt their new collection and recommend it to their friends? We give the customers a chance to put their opinions through the social media handles. It gives a personal touch to the person unboxing and paves way for a satisfying experience.
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