The founder who treats branding like a business asset
Prashant Gupta is not the kind of founder who speaks about design like it is decoration. He speaks about it like it is leverage. Something that changes how a customer decides, how a team aligns, how a business commands trust, and how a company earns the right to charge more. That obsession comes through in the way Beryl has been positioned as a design led agency with deep focus on branding and UI UX, built out of Noida, and operating with a clear point of view instead of a generic service menu.
For Prashant, the real work begins where most agencies stop. When the logo is approved, the website is live, and the team thinks the job is done. He looks at the harder layer. Is the business now more believable, more consistent, more premium, more scalable. If the answer is no, the design is not complete. It is just pretty.
Building Beryl from Noida, and making it matter
Beryl is headquartered in Noida and publicly listed as founded in 2010, with a team size in the 11 to 50 range. That matters because it sets context. This is not a founder who inherited a global network or started inside a South Delhi bubble. This is a builder. Noida forces you to be operationally sharp. Clients do not pay for vibe. They pay for outcomes.
Beryl’s own company description makes the intent clear. Deep focus on branding and UI UX, in house research capabilities, and a belief that design adds value faster than it adds costs. That belief is not a slogan. It is a filter. It tells you what Prashant respects. He respects businesses that want to grow up, not just look good.
The way he talks about peer conversations also reveals his leadership style. In one post, he invited experienced branding and packaging designers into a small WhatsApp group with one clear rule set. No fluff, no students, no noise. He explicitly framed it as a space for honest, peer to peer critique and references, and he anchored it in his own experience of running a branding agency for over 15 years. That is founder behavior. Building culture, not just content.
The MICA lens, and why it shows up in his work
A lot of founders say they are strategic. Very few can prove it in how they write, sell, and structure decisions. Prashant’s public profile across platforms consistently positions him around branding, strategy, and leadership, with credentials associated with MICA and IIM. That background explains a pattern in how he thinks. Communication is not an output. It is a system.
It also explains why his content does not read like motivational fluff. He writes like someone who has sat in rooms where business consequences are real. He has published long form thinking on brand positioning, including during crisis moments like Covid, where he argues for direct customer check ins, executive led communication, and practical market communication instead of vanity activity.
Business coach, but not the Instagram type
If you reduce “business coach” to generic advice, it becomes noise. Prashant’s version is closer to what founders actually need. Clarity, pricing power, positioning, and decision frameworks that survive stress.
Publicly, he is also described as a business coach and strategist in his own social presence. But what makes it credible is the proof of behavior. He does workshops, he writes consistently, he builds peer communities, and he speaks in a way that is grounded in market realities, not aesthetic opinions.
There is a reason founders listen to him. He does not sell hope. He sells clarity, and clarity is rare.
Independent Director mindset, with a designer’s moral spine
Some founders avoid public conflict because it feels messy. Prashant does the opposite when it matters. In a widely visible post, he called out a consumer safety issue with a water purifier brand, named leadership accountability, and framed it as a betrayal of trust.
That posture is important because it reveals what he believes branding really is. Branding is not a color palette. It is the promise you make, and the standard you are held to when things go wrong. The same instinct also aligns with how he positions himself as an Independent Director in the creative and design space.
A seat at the policy table, not just the design table
Prashant is listed as a committee member associated with the CII National Committee on Design Innovation and National Design Policy. This is not a vanity line. CII’s own material speaks about its national design committee work over many years, aimed at strengthening design awareness and impact for industry.
In plain terms, this places him in a room where design is treated as economic infrastructure, not aesthetic preference. It strengthens the credibility of the way he talks. He is not only doing brand work. He is also connected to how the country thinks about design capability at scale.
The personal side, intensity with protectiveness
You asked for personal texture, and it matters because leadership style is rarely neutral. Prashant’s public posts show protectiveness in a very direct way. In one older post, he described a situation involving a late night call to his mother and framed it as a serious integrity and safety issue, not a small inconvenience.
That combination, intensity plus protection, shows up in how he leads teams and how he speaks to clients. He does not tolerate loose ethics. He does not tolerate lazy work. And when he cares, he goes all in.
Why his work feels “larger than life” when written correctly
If your current Prashant paragraph feels flat, it is because it is written like a bio. It lists roles. It does not capture the operating principle.
The larger than life version is not about exaggeration. It is about framing the arc correctly.
He is a founder who built a design led agency from Noida with a hard belief that design creates business value faster than it costs.
He is a strategist who writes and teaches like brand is a system, not a deliverable.
He is a leader who publicly holds brands accountable when trust breaks.
He is part of the CII design policy ecosystem, which puts his thinking closer to national capability building, not just client servicing.
That is the real story. Founder, operator, policy contributor, and brand realist.
Frequently asked questions
what does prashant gupta actually do at beryl
He is the founder and CEO of Beryl Agency, and leads the thinking across branding and UI UX with an emphasis on research led outcomes.
where is beryl based
Beryl Agency lists its headquarters as Noida, Uttar Pradesh.
when was beryl founded
Beryl Agency’s LinkedIn company page lists the founding year as 2010
what is beryl’s core belief about design
Beryl publicly states a belief that design adds value faster than it adds costs, and positions itself as a design led agency with focus on branding and UI UX.
is prashant involved with cii and design policy work
He is listed as a committee member connected to the CII National Committee on Design Innovation and National Design Policy, and CII describes long running national committee work to strengthen design awareness and impact.
does he write and publish his thinking publicly
Yes. He has published long form writing on branding and positioning, including on Medium.
what makes his approach different from a typical branding founder
He frames branding as a trust system and business asset, and his public posts show a strong stance on accountability when brands fail consumers.
why do people call him a coach
His public profile and activity consistently position him as a strategist and coach figure, and his actions support it through workshops, writing, and community building.
does he engage with the design community beyond client work
Yes. He has actively initiated peer spaces for experienced designers to share, critique, and collaborate.
what should a “prashant page” communicate in one line
That he builds brands like infrastructure, with the conviction of a founder, the discipline of a strategist, and the accountability of someone who treats trust as sacred.