Akshat Raghava co-founded Beryl Agency as Creative Director, blending RISD-trained industrial design with 15+ years in lighting, furniture, jewelry, and branding. His work starts with one question: What shift does this create in a human’s life, movement, feelings, or decisions? This human-centered rigor ensures beauty earns its place, proportion feels inevitable, and systems cohere across packaging, digital, product, and space. It suits premium categories like beauty, lifestyle, and home goods where trust demands proof beyond visuals.
Core Philosophy
Akshat refuses clever-but-weak concepts, noisy “expensive” designs, trend-chasing, or rushed prototypes. Beauty must function. Form must survive real use: posture, weight, time, touch. From his Indian Design Company days, he built bespoke solutions rejecting copy-paste logic, always grounding in client context, constraints, and customer reality. At Beryl (Noida-based since around 2010), this shapes restraint, coherence, and premium tactility that makes brands feel arrived, not trying.
Career Milestones
RISD alumnus by training and temperament, Akshat spans raw student curiosity with high-stakes client decisions through a decade of mentoring. Achievements include four I-Design Awards, RISD Faculty Award, features in top publications, and selection as one of India’s 20 under 35 emerging designers. His Behance portfolio (14k+ views) showcases proportion mastery: spotting the single compromise that cheapens a product. He founded Indian Design Company for custom excellence, now anchoring Beryl’s multidisciplinary edge.
Beryl Leadership Impact
Akshat brings industrial respect for buildable ideas, systems thinking for seamless touchpoints, mentoring to sharpen teams, and calm intensity for clear decisions amid lean Indian timelines. Beryl serves founders betting on design for revenue, reputation, and growth. It delivers packaging tactility, website hierarchy, product cues, and confident spacing. No scattering: branding stays real-life anchored, product ties to business intent, making memories tangible in hand, shelf, or screen.
Founder Value
For founders scaling from 20 to 200 crore, Akshat speaks to messy problems: lean teams, impolite timelines. He crafts brands that look bigger, feel premium, and attract quality clients without price wars. His product lens proves quality in seconds, turning design into a bet that pays off across cities, categories, generations.
FAQs
what defines akshat raghava's design approach?
He prioritizes human life shifts over looks or cost, rooted in RISD’s form-function balance. This means starting projects with the question of how a product or brand alters daily living, ensuring every element like proportion and material choice serves real-world impact rather than decoration.
what awards has he received?
Four I-Design Awards, RISD Faculty Award, and features in top publications. These recognize his excellence in product categories like lighting and furniture, with additional honors like being named one of India’s 20 under 35 emerging designers for blending craft with scale.
what is his role at beryl?
Co-Founder and Creative Director, leading bespoke branding and product systems. He anchors multidisciplinary teams, ensuring branding, UI/UX, and physical design cohere across touchpoints while mentoring for sharper execution.
which industries does he target?
Beauty, lifestyle, home, and premium consumer goods needing tactile identities. In these fragile-trust spaces, his product lens delivers proof through packaging feel, website clarity, and consistent craft that builds customer loyalty.
how does he help founders?
He delivers buildable premium brands suited to lean teams and tight timelines. By respecting constraints and systems thinking, he turns design into a revenue driver, making brands feel established amid India’s messy business realities.
what makes his mentoring unique?
A decade bridging student curiosity and client stakes keeps ideas grounded yet innovative. Teams grow sharper per project, avoiding ego-driven demands while pushing for inevitable, high-quality outputs.
how has his risd background influenced beryl?
It instills rigor where aesthetics integrate with function, refusing superficial trends. This shows in Beryl’s coherent systems that work in hand, home, or digital, elevating brands beyond logos.