Simplicity and design when put together uniquely, leaves the visitor astounded. As once quoted by Leonardo da Vinci, “simplicity is the ultimate sophistication.” While this lays its existence for centuries and time immemorial, the philosophy carried by designers stays relevant still today. Some of the biggest brands which you can recall give you the ease and space of making your choice in the face of chaos and clutter. We have set the theme of the website of Gold leaf in an identical fashion.
An elegant and minimalist platter of couture and home décor.
Gold leaf is one stop destination of the couture and home décor items served over the minimalist and elegant platter of the website. Keeping things aligned to the fact that we are offering a mass with particular taste, we endeavored to exuberate the same with the entourage of the website. The color array was selected after a thought process which led to keeping the background white with a blend of off-white to provide shadow and to highlight the space around the product. The light background enables the product a clear display with and keeps it in focus. Being an e-commerce website, visitors tend to spend hours, and the white color allows the visitor to read the text description and products without any disruptions. The comfort to browse through this website is similar to that of reading a book that one can browse for hours.
Taking home-decor and couture one step further
01
Clear as daylight
The website has been designed to get a clear view of the products. The plain white and off-white colors add to the clarity which enables gives a detailed outlook to the products. While on a website like this, visitors tend to spend a lot of time deciding what to buy where white provides comfort to their eyes.
02
The added inclusivity for social media
Gold leaf as a brand stands for royalty, sophistication and superior craftsmanship. You will encounter a hashtag called #PamperYourHome which has been added for the social media inclusiveness and to create the brand recall value. This addition also works for lead generation through social media posts.
03
The use of exclusive plugins
We have added some unique plugins like the couture, publications, shop, cart that differentiates the website from others. These cart and shop functions are kept in kthe right corner so that it doesn’t take the attention away from the product on display.
04
The spacious display
Looking at the nature of the website, the detailed and neat display of the product is crucial. The same has been facilitated by providing a vast display to each product. When compared it with other similar websites, you will be pleasantly surprised to distinguish our display which gives much more room to inhibit your decision-making processes. Also in a website like this one likes to take the screenshot on device and share pictures, the neat and detailed display helps you do that without any hassles.
Benchmarking the standards of a medium sized firm
The aesthetic look of the website may blur the primary function of the website which is not something to miss out. Despite being a medium sized firm, the payment wall and wallet system has been incorporated for easy check-out of the purchase. The varied payment options give the customer a wide array of selecting based on the preferences. To add, a gateway to avail discounts, cash-backs, and coupons has a part to play in the online purchases. This helps the website in gaining a vast client base and enforces the client to repeat the purchases. These features help in retaining the customers and build healthy long-term relationships.
Building customer loyalty through a website
The ease of transactions and a unique feature of notifying the consumer about their products left in cart induce them to come back. Also, the discounts availed to the consumers increase brand loyalty. Together these features add the scope of upselling, eventually benefiting the website. Giant players generally use these features which has been incorporated in a medium scale organization. Hence, distinguishing the website from other similar sized businesses.
Going beyond the expectations
The website projects its image successfully providing outstanding customer experience. We at Beryl took into our regards to uphill the expectations and deliver the best we that we could. We were successful in our attempt of building a unique website by putting it through the website background, the product display, the payment plugin which enhances the customer experience amongst all the additions. Our primary focus was simplicity which indeed is the ultimate sophistication. In addition to all these, our dedication turned out to be fruitful in building a website like this and making it stand out in the herd of several websites.
