When we came on board with Royal Peg, an alcohol label which comes with its own set of unique features, unlike the ones you see in the market, we realized the scope and potential to offer. When it comes to alcohol no two brands are the same, likewise for any commodity in the market which offers value. When it comes to a niche product like that of alcohol it became integral for us to get into the shoes of the consumer and think what could be the deciding factors as he stands on the other side of the counter of the shop, buying alcohol. It is our personal observation that a person spends about sixty to ninety seconds in the purchase activity of the alcohol. In that Minimum window that is available to us to play our cards, its best to get straight to the point and cast a striking differentiating factor from the other alcohol brands in the shelf of the wine shops.