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visibility and accessibility were given importance to enhance the products among the other stalls. The brand had an opportunity to showcase its versatility and new innovations. We made sure that the stall was not a dime among the dozens. Virtual merchandising was strategically placed in the corner of the stall so that it can be viewed by the maximum number of people. The corner revealed the main idea of going ‘back to the basics’. This was implemented by placing the products upside-down on the display. It symbolized a rewind back to ages towards sustainability.
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