Heimtextil, Frankfurt has a history of about 800 years dating back to the middle ages. After years of advancement today, it stands as the world’s best trade fair for global marketing. We had a tie-up with Krishna sales corporation, a family-owned business. The owners have endured their existence for almost 30 years now from 1976. The company examined the prevailing strategies and wanted us to exhibit their products at Heimtextil trade fair in contemporary style. They had an acute awareness of changing fashions hence wanted us to focus on the theme ‘back to basics’. The theme ‘back to basics’ meant care for the environment. While millennials are committed to sustainability in everything they buy, the brand pivoted on eco-friendly fabrics. According to experts, it takes only 3 seconds to attract a person from the crowd. We did put our best foot forward in luring potential business opportunities by designing to attract maximum attention from the crowd.