Skip to content
krishna sales corp.
with great joy we share our wonderful experience at Hemtextil, Frankfurt. It was a proud moment for us to join hands with a leading brand in the industry Krishna corp to exhibit our skills at the most prestigious exhibit in the world. We were successful in exhibiting the persona of Krishna corp as well as our brand identity. Let us walk you through our journey.
about krishna sales corp.
chronicle of Krishna Corp. becoming the jewel in Heimtex’s crown
heimtextil, Frankfurt has a history of about 800 years dating back to the middle ages. After years of advancement today, it stands as the world’s best trade fair for global marketing. We had a tie-up with Krishna sales corporation, a family-owned business. The owners have endured their existence for almost 30 years now from 1976. The company examined the prevailing strategies and wanted us to exhibit their products at Heimtextil trade fair in contemporary style. They had an acute awareness of changing fashions hence wanted us to focus on the theme ‘back to basics’. The theme ‘back to basics’ meant care for the environment. While millennials are committed to sustainability in everything they buy, the brand pivoted on eco-friendly fabrics. According to experts, it takes only 3 seconds to attract a person from the crowd. We did put our best foot forward in luring potential business opportunities by designing to attract maximum attention from the crowd.
products
all gallery
out of the ordinary
step_01
building deep connections
exhibitions make one feel pressed for space. It is essential that a company makes maximum use of the given space to manipulate people’s senses. In an area of 49 sq. meters, we made efforts to pique the crowd’s interest in every possible way. We followed an open-door policy. Space was kept as open as possible to make it discernibly inviting. The products were shelved in such a way that visitors from outside can come in contact with the products. This would in turn encourage them to walk in. We provided a comfortable atmosphere for the people to interact with the employees personally. The sittings and furniture were arranged in a way that multiple teams from the organization can deal with multitudinous clients simultaneously.
step _02
enhancing brand value
the backbone of the stall’s design was the concept ‘back to basics’. With the concern of being environment-friendly lingering on, we strived to showcase their concept visually. Visual merchandising being the most important factor, information panels were put up. The panels contained information regarding the process, images, and their commitments. The company’s awards, affiliations, and certifications were displayed to make a good impression. Emphasis was given to their future goals towards sustainability. A glimpse of the brand’s journey was showcased so that buyers and visitors know their story. These efforts boosted them in exhibiting the company as an established brand.
step _03
visual product boosting strategies
minimalistic backdrops and fixtures were preferred to keep the focus on the products. We used metal and wood for furniture and fixture. The made the stall look versatile by showcasing the products catered according to the occasion and festivities. We made sure that people can interpret the arrangement of products according to the seasons. Appropriate lighting was given to highlight the showcased products. With utmost care, we designed the stall that would make a psychological impact on the visitors. The stall’s design itself would direct the visitors in a systematic way. We followed a pattern for the backdrop by making it black which helped in the positioning of the products.
showcasing the credibility of the brand through design
the backdrop was designed with a unique material which shows our passion towards designing. Shou-Sugi Ban is a Japanese technique involving charring the wood plank and weatherproofing it. The process requires burning the topmost layer of wood which inturn removes the plank off its nutrients. This extends the durability of the wood by 80 years by keeping it away from termites. The backdrop of the stall was made from the Shou-sugi ban to give a deep colour to it. This acts as a metaphor in defining the durability and credibility of the brand and its products.
creation is our passion
visibility and accessibility were given importance to enhance the products among the other stalls. The brand had an opportunity to showcase its versatility and new innovations. We made sure that the stall was not a dime among the dozens. Virtual merchandising was strategically placed in the corner of the stall so that it can be viewed by the maximum number of people. The corner revealed the main idea of going ‘back to the basics’. This was implemented by placing the products upside-down on the display. It symbolized a rewind back to ages towards sustainability.
reviews
Bring the Change
4.9
(40+ reviews)
help world-class company by branding agency.
their efforts were seamless from the beginning. The team’s ideas were amazing. They helped us massively and they offer great service with international standards.
You can always ask like a 1000 question and they are open to answer each one. The team members were highly approachable and the curated stall for us was fantabulous!
agency
insights
career
services
© 2025 – 2026 | alrights reserved by berylagency