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with great joy we share our wonderful experience at Hemtextil, Frankfurt. It was a proud moment for us to join hands with a leading brand in the industry Krishna corp to exhibit our skills at the most prestigious exhibit in the world. We were successful in exhibiting the persona of Krishna corp as well as our brand identity. Let us walk you through our journey.
heimtextil, Frankfurt has a history of about 800 years dating back to the middle ages. After years of advancement today, it stands as the world’s best trade fair for global marketing. We had a tie-up with Krishna sales corporation, a family-owned business. The owners have endured their existence for almost 30 years now from 1976. The company examined the prevailing strategies and wanted us to exhibit their products at Heimtextil trade fair in contemporary style. They had an acute awareness of changing fashions hence wanted us to focus on the theme ‘back to basics’. The theme ‘back to basics’ meant care for the environment. While millennials are committed to sustainability in everything they buy, the brand pivoted on eco-friendly fabrics. According to experts, it takes only 3 seconds to attract a person from the crowd. We did put our best foot forward in luring potential business opportunities by designing to attract maximum attention from the crowd.
the backdrop was designed with a unique material which shows our passion towards designing. Shou-Sugi Ban is a Japanese technique involving charring the wood plank and weatherproofing it. The process requires burning the topmost layer of wood which inturn removes the plank off its nutrients. This extends the durability of the wood by 80 years by keeping it away from termites. The backdrop of the stall was made from the Shou-sugi ban to give a deep colour to it. This acts as a metaphor in defining the durability and credibility of the brand and its products.
visibility and accessibility were given importance to enhance the products among the other stalls. The brand had an opportunity to showcase its versatility and new innovations. We made sure that the stall was not a dime among the dozens. Virtual merchandising was strategically placed in the corner of the stall so that it can be viewed by the maximum number of people. The corner revealed the main idea of going ‘back to the basics’. This was implemented by placing the products upside-down on the display. It symbolized a rewind back to ages towards sustainability.
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