the queen’s sweep
when we shot the breeze and learnt the ropes, we clearly knew minimalist design would be the best fit. Keeping in mind that we must not produce garbage that ends up in landfills, we decided on rendering eco-friendly options. A small note which read “Hey there! I’m a 100% Recyclable mailer” would surprise the customer and make the brand more likable. “Going green” has a major impact on the brand as well as the environment. We were very sure that sustainability would make the brand trustworthy and gives consumers a thought that they have made a great choice. To make unboxing experience special, we uniquely curated the box with an elegant look. We thought of a short note with an exclamation mark that would put a smile on the face of the person unwrap the package.