blanc9
about blanc9
apparel that makes you land in the lap of luxury
blanc9 is a high-end fashion brand that enchants the customers with its quality designer clothing. When they had an entrenched interest in launching its iconic brand in India, our team knew exactly what they would look for. Ensuing their years of expertise and success in American, European, and Middle Eastern markets they wanted to deliver products with a promise of quality in India. That is when Beryl India took up the responsibility of reflecting the personality of the brand’s design through its packaging. While millennials are growing up with more concern towards sustainable living, people do not want to revamp their closet at cost the earth. Fashion industry is where the money flows and people are looking for sustainable options. More than living in comfortable clothing, living on an unpolluted planet, and breathing fresh air is the new luxury. By providing a packaging that can be upcycled, the brand gains a significant popularity and consumers would prioritize Blanc9
wearing the Jaunty hat
beryl had once again rendered a design that has a lasting impression. Just so the keys of piano rings with the strings of the heart, Blanc9’s unpacking experience rang in line with the luxury of the brand. The investment in product design helped in reaping long-term benefits with its creative approach. The designing contributed to the standards of the company to compete with the various existing high-end brands.
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apparel that makes you land in the lap of luxury
the queen’s sweep
when we shot the breeze and learnt the ropes, we clearly knew minimalist design would be the best fit. Keeping in mind that we must not produce garbage that ends up in landfills, we decided on rendering eco-friendly options. A small note which read “Hey there! I’m a 100% Recyclable mailer” would surprise the customer and make the brand more likable. “Going green” has a major impact on the brand as well as the environment. We were very sure that sustainability would make the brand trustworthy and gives consumers a thought that they have made a great choice. To make unboxing experience special, we uniquely curated the box with an elegant look. We thought of a short note with an exclamation mark that would put a smile on the face of the person unwrap the package.
effortlessly chick
when we came in line with the aspirations of the brand, we associated the brand logo with its mailer and box designs. Despite the era we live in, black and white never goes out of style. It stays as the in-colour for ages and gives a classy look. Appropriately as a part of branding, the B and 9 logo inspired by the keys of the piano was to be printed on the mailer on one side. Why Piano? The melodious instrument being originated from Italy represent the name of the brand. The magic tiles of the piano with black and ivory keys makes it the queen of instruments due to its elegance. The royalty of a piano mirrors the brand and the logo take the shape of the keys.
a personal note sets you apart
a thank you card delights the customers. It is a way of saying I appreciate your support simple thank you would make a huge difference and changes the way how a brand is perceived. The card contains the links to social media pages of Blanc9 which would build a relationship with the brand. That makes the customer want to show off the piece of clothing they picked up and they never forget to tag the brand in their stories. Who wouldn’t want to flaunt their new collection and recommend it to their friends? We give the customers a chance to put their opinions through the social media handles. It gives a personal touch to the person unboxing and paves way for a satisfying experience.
a zeal of accomplishment
manifesting a unique positioning among the competitors
happy customer
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