Librelle is a brainchild of Koko Tawa that aims to normalize sanitary napkin through its unique packaging and hygienic menstrual practice. Taboos and stigmas still surround sanitary napkins in various parts of the world. Considering the women who live in less privileged parts, the design of Librelle packaging helps to boosts the confidence and acceptance to carry a sanitary pad. When we came on board with Koko Tawa, we knew that this journey was going to be different than that we have been in the past. We analysed the challenges of women from different parts to come up with their solutions. The material and color of packaging were laid importance as they were the critical part of the common challenges. The exclusivity of the product makes it easy for women who find acceptance, strength, and acceptance in her femininity.