Librelle is a brainchild of Koko Tawa that aims to normalize sanitary napkin through its unique packaging and hygienic menstrual practice. Taboos and stigmas still surround sanitary napkins in various parts of the world. Considering the women who live in less privileged parts, the design of Librelle packaging helps to boosts the confidence and acceptance to carry a sanitary pad. When we came on board with Koko Tawa, we knew that this journey was going to be different than that we have been in the past. We analysed the challenges of women from different parts to come up with their solutions. The material and color of packaging were laid importance as they were the critical part of the common challenges. The exclusivity of the product makes it easy for women who find acceptance, strength, and acceptance in her femininity.
Inaari: Restoring Nature
Inaari set its foot in the Indian Menstrual Health Industry in 2020. Inaari focuses on helping women understand their hormonal cycle and encourages them to live in alignment with it. It is focused on building a community where the stigma around the hormonal changes that come along with womanhood is normalized and informs the general audience about how PCOS, period cramps, and PMS symptoms are not just normal. Still, something is impacting a large number of women all around the world.
KB Polychem
K.B. Polychem (India) Ltd. is a branch of K.B Group of companies with 5-30 years of experience and has its manufacturing unit based in Madhya Pradesh. It is popular for its bespoke renderings of surface polishing solutions for different surfaces. They remain as the primary source of materials for a wide variety of top and base coatings essential for the Automotive, decorative, and industrial sectors.
Window Passions
Window passions has been a leader in the industry for almost 30 years now. The drapery collection are known for its bespoke luxury. We are happy and excited to share our acquaintance with the brand in the most recent event. Beryl had a tieup with Window Passions to showcase it's designing skills in the India's most luxurious exhibit Design ID.
Krishna Sales Corp
With great joy we share our wonderful experience at Hemtextil, Frankfurt. It was a proud moment for us to join hands with a leading brand in the industry Krishna corp to exhibit our skills at the most prestigious exhibit in the world. We were successful in exhibiting the persona of Krishna corp as well as our brand identity. Let us walk you through our journey.
Blanc9
Blanc9 set it's foot in the Indian retail industry recently after gaining popularity for its uncompromising quality in the European, American and Middle Eastern markets. It's a high-end fashion brand that offers hand-picked clothing choices for women and kids. Their collections include assorted and premium home decor commodities that are trending.
Gleevoaz
We live in the age of efficiency and optimization. What does not suit the bill is scraped off. We have been witness to the times when the super computers became desktops, the desktops became laptops, when they were further digitalized and optimized to become tabs and eventually our smartphones. Our smartphones too for that matter were reduced to size and optimized in terms of data and the growing needs, as a result it has been going thinner and thinner. If there would have been a Darwinian theory for data which spoke about the ‘survival of the fittest’ it would optimize the data in the most compact, strong and optimized fashion of enveloping data. What’s not necessary and over-the-top needs to be removed.
Travelopedia
TraveloPedia is a travel plans curation website which eases your adventure plan into motion. For something as exciting as working on a website that facilitate travel plans and deals with the interesting and socially pervasive aspect of travelling, it came upon us with its own set of challenges and advantages. We, the people at Beryl India take the challenges and opportunities both in our stride and pave a path of success for us and the client.
Royal Peg Malt Whiskey
There is an old saying for the clients and the service providers which translates to a simple sentence that if the client is asking you to then five steps to help the product, you take a few steps in addition to be able to deliver on a larger scale effectively and efficiently. We at Beryl India strive to live up to that saying. After all, if one is operating in the market, the market is made up of varied calibre competitors, the task is not just to be your best but to emerge as a convenient and obvious choice on the tip of the consumer’s tongue.
Koko Tawa
Koko Tawa is an upcoming healthcare brand making its base strong in India. They look forward to export and take healthcare to another level with the help of their products. The conglomerate logo of Koko Tawa consists of basic working of a living being and not just humans. This means that the brand doesn’t want to leave even a single aspect of the healthcare industry.
Digital Giving Inc.
The Digital Giving Inc, is an e-invite app. It makes electronic invitation cards. With a wide variety itineraries and designs fit for every need the client asks for. Unlike the competitive brands which are available in the market in respect to the nature, they are extremely generic and ‘ten’ size fit ‘hundred’. In contrast to which we have a much wider range to offer choice from.
Colorbar USA
Colorbar USA is one of the leading brand of color cosmetics that focuses on providing innovative products in a wide range of colors. The brand represents the women who is independent, vibrant, and intelligent. It is a brand that provides quality with assurance of advanced products available in wide variety.
Gold Leaf
Simplicity and design when put together uniquely, leaves the visitor astounded. As once quoted by Leonardo da Vinci, “simplicity is the ultimate sophistication.” While this lays its existence for centuries and time immemorial, the philosophy carried by designers stays relevant still today. Some of the biggest brands which you can recall give you the ease and space of making your choice in the face of chaos and clutter. We have set the theme of the website of Gold leaf in an identical fashion.
Aditya Homeopathy Clinic
Aditya Homeopathy is an online clinic which is changing the mindsets of people to prefer homeopathy over other treatments for its varied gains. Having a base of 2 physical clinics in Delhi, patients from over 10 countries trust Dr. Aditya for his approach and assimilate knowledge.
FinServe
FinServe is a team of professionals who work together for design and implementation of comprehensive solution for sustainable credit rating. Their experience in the industry is their competitive edge that helps the client to gain loyal insight of their portfolio.
Librelle
Librelle packaging is designed in a way to complete every woman’s unfulfilled secret desire of acceptance and quality of a sanitary napkin. With Librelle, we aimed to add up to the confidence of women who finds that the acceptance of menstruation and its related products is crucial. A product of Koko Tawa, Librelle has created a woman who is independent and finds strength in her femininity.
Librelle
Librelle packaging is designed in a way to complete every woman’s unfulfilled secret desire of acceptance and quality of a sanitary napkin. With Librelle, we aimed to add up to the confidence of women who finds that the acceptance of menstruation and its related products is crucial. A product of Koko Tawa, Librelle has created a woman who is independent and finds strength in her femininity.
Dictating the innovative ways to handle a sanitary napkin.
Endorsing comfort and hygiene for better menstruation
Handling menstruation with confidence
Together, we intended to normalize the sanitary napkins on the go. The design and materials used in packaging make it beneficial for women to carry and consume. Also, it benefits the seller.
Creating a healthy and stringent base
We wanted to use strong material that could help to retain the fragrance and prohibit dust or germs to enter. The unique combination of aluminum and paper were pasted together to achieve the desired outcome. This ensures the long-held freshness and helps the fragrance to stay intact.
Making lives better through acceptance
It was our intended effort to avoid the use of bright colors that would grab the eye-balls. As it is a basic necessity for a woman to carry the napkin on the go, we selected black color packaging with a splash of pink which adds a gentle touch to femininity. Unlike the bright colors as green, purple or orange the color was picked up in a way to avoid the attention and make the look luxurious yet affordable for the mass.
Unique access to the packet
As the packet is used only on certain days of a month, we have exhibited a lid that can be opened or closed whenever needed. This helps the napkins stay away from dust and germs in a distinctive way. The lid is given pink color that adds the touch of femininity to the packet.
Taking the required step in the right direction
We took Librelle packaging as an opportunity to help and discover a way for the women in stress for some critical days of their lives. The challenges that the women encountered formed the base of the designing element. We opted for a strong base which was a mix of aluminum and paper that helps the napkins stay away from dust and germs keeping the fragrance intact. The second factor was the color as we intended to keep it away from all the attention that it gets due to bright colors. Hence, black was our way out to give the packet a surreal effect with some pink that added to the femininity. Our research about the challenges helped us to achieve the entire design and make the menstrual days as comfortable as the rest of them.
Reaching every part of the world
The designing element is taken forward by taking every part of the world into consideration. There are places where sanitarily napkins are still a taboo. On the other hand, some places have accepted women marking their place on the moon. Taking both these aspects, we have come up with a design that is acceptable in every part of the world.
Encouraging safe and hygienic menstruation
While we were creating a unique design for the Librelle with an objective of safe and sanitary menstruation, we kept the logo of Koko Tawa aligned to the same idea. The logo has small inverted hearts touching each other, symbolizing a healthy life and nourishment. The benefits acquired is two-fold, to the seller and most importantly the consumer. The Liberelle woman will now walk with confidence, battling the stigmas and part and parcel of the days of menses successfully. With this, we hope we were successful in bringing a sense of acceptance and freedom to many lives of Librelle women, as they happily reported to us.