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the structure of the logo is designed in a unique way. Both the ends of the logo are identical which means transparency. The brand urges to be transparent throughout their journey. During the process of logo design, many other options were given a thought. For instance, plus sign, the heartbeat frequency, the caduceus, red crescent, the rod of Asclepius, and many more. However, none other than the current conglomerate logo was able to make its place due to shady and unclear meaning. The brand wanted to make its idea of healthcare very clear from its logo. Nevertheless, after detailed research, they were able to build their foundation for the logo.
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