K.B Poly chem is a world-renowned organisation that manufactures and supplies the products in the field of surface coatings to a wider market. They have a dedicated research team that works under the supervision of skilful scientists to meet the demands of our modern society from time to time. When they came to us, they wanted a package design that would not change the personality of the already recognised brand. They desired a design that would reflect the disruptive Speciality Coating for Glass, Metal, Plastics, ABS & Wood, and stand unique in the on-shelf environment. The challenge was to improve the brand visibility among the competitors and have a premium instore presence that would even suit to the international clients.
Inaari: Restoring Nature
Inaari set its foot in the Indian Menstrual Health Industry in 2020. Inaari focuses on helping women understand their hormonal cycle and encourages them to live in alignment with it. It is focused on building a community where the stigma around the hormonal changes that come along with womanhood is normalized and informs the general audience about how PCOS, period cramps, and PMS symptoms are not just normal. Still, something is impacting a large number of women all around the world.
KB Polychem
K.B. Polychem (India) Ltd. is a branch of K.B Group of companies with 5-30 years of experience and has its manufacturing unit based in Madhya Pradesh. It is popular for its bespoke renderings of surface polishing solutions for different surfaces. They remain as the primary source of materials for a wide variety of top and base coatings essential for the Automotive, decorative, and industrial sectors.
Window Passions
Window passions has been a leader in the industry for almost 30 years now. The drapery collection are known for its bespoke luxury. We are happy and excited to share our acquaintance with the brand in the most recent event. Beryl had a tieup with Window Passions to showcase it's designing skills in the India's most luxurious exhibit Design ID.
Krishna Sales Corp
With great joy we share our wonderful experience at Hemtextil, Frankfurt. It was a proud moment for us to join hands with a leading brand in the industry Krishna corp to exhibit our skills at the most prestigious exhibit in the world. We were successful in exhibiting the persona of Krishna corp as well as our brand identity. Let us walk you through our journey.
Blanc9
Blanc9 set it's foot in the Indian retail industry recently after gaining popularity for its uncompromising quality in the European, American and Middle Eastern markets. It's a high-end fashion brand that offers hand-picked clothing choices for women and kids. Their collections include assorted and premium home decor commodities that are trending.
Gleevoaz
We live in the age of efficiency and optimization. What does not suit the bill is scraped off. We have been witness to the times when the super computers became desktops, the desktops became laptops, when they were further digitalized and optimized to become tabs and eventually our smartphones. Our smartphones too for that matter were reduced to size and optimized in terms of data and the growing needs, as a result it has been going thinner and thinner. If there would have been a Darwinian theory for data which spoke about the ‘survival of the fittest’ it would optimize the data in the most compact, strong and optimized fashion of enveloping data. What’s not necessary and over-the-top needs to be removed.
Travelopedia
TraveloPedia is a travel plans curation website which eases your adventure plan into motion. For something as exciting as working on a website that facilitate travel plans and deals with the interesting and socially pervasive aspect of travelling, it came upon us with its own set of challenges and advantages. We, the people at Beryl India take the challenges and opportunities both in our stride and pave a path of success for us and the client.
Royal Peg Malt Whiskey
There is an old saying for the clients and the service providers which translates to a simple sentence that if the client is asking you to then five steps to help the product, you take a few steps in addition to be able to deliver on a larger scale effectively and efficiently. We at Beryl India strive to live up to that saying. After all, if one is operating in the market, the market is made up of varied calibre competitors, the task is not just to be your best but to emerge as a convenient and obvious choice on the tip of the consumer’s tongue.
Koko Tawa
Koko Tawa is an upcoming healthcare brand making its base strong in India. They look forward to export and take healthcare to another level with the help of their products. The conglomerate logo of Koko Tawa consists of basic working of a living being and not just humans. This means that the brand doesn’t want to leave even a single aspect of the healthcare industry.
Digital Giving Inc.
The Digital Giving Inc, is an e-invite app. It makes electronic invitation cards. With a wide variety itineraries and designs fit for every need the client asks for. Unlike the competitive brands which are available in the market in respect to the nature, they are extremely generic and ‘ten’ size fit ‘hundred’. In contrast to which we have a much wider range to offer choice from.
Colorbar USA
Colorbar USA is one of the leading brand of color cosmetics that focuses on providing innovative products in a wide range of colors. The brand represents the women who is independent, vibrant, and intelligent. It is a brand that provides quality with assurance of advanced products available in wide variety.
Gold Leaf
Simplicity and design when put together uniquely, leaves the visitor astounded. As once quoted by Leonardo da Vinci, “simplicity is the ultimate sophistication.” While this lays its existence for centuries and time immemorial, the philosophy carried by designers stays relevant still today. Some of the biggest brands which you can recall give you the ease and space of making your choice in the face of chaos and clutter. We have set the theme of the website of Gold leaf in an identical fashion.
Aditya Homeopathy Clinic
Aditya Homeopathy is an online clinic which is changing the mindsets of people to prefer homeopathy over other treatments for its varied gains. Having a base of 2 physical clinics in Delhi, patients from over 10 countries trust Dr. Aditya for his approach and assimilate knowledge.
FinServe
FinServe is a team of professionals who work together for design and implementation of comprehensive solution for sustainable credit rating. Their experience in the industry is their competitive edge that helps the client to gain loyal insight of their portfolio.
Librelle
Librelle packaging is designed in a way to complete every woman’s unfulfilled secret desire of acceptance and quality of a sanitary napkin. With Librelle, we aimed to add up to the confidence of women who finds that the acceptance of menstruation and its related products is crucial. A product of Koko Tawa, Librelle has created a woman who is independent and finds strength in her femininity.
KB Polychem
K.B. Polychem (India) Ltd. is a branch of K.B Group of companies with 5-30 years of experience and has its manufacturing unit based in Madhya Pradesh. It is popular for its bespoke renderings of surface polishing solutions for different surfaces. They remain as the primary source of materials for a wide variety of top and base coatings essential for the Automotive, decorative, and industrial sectors.
Redesigned with an emphasis on brand consistency
highlights
Bespoke designed drapers
Small change, bigger shifts
Since the brand’s surface coating product had outgrown the existing design and it seemed out of the current trends, the design team chose to redesign the package by keeping in line with the modern trending designs. In that way we could improve the visibility as well as convey the new improved premium quantity of the formulation. In order to maintain the brand consistency, the same base of the older packaging was used. It was a small effort devised to convey the quality of the improved formulation.
A compelling look
The team of designers used a seamless blend of solid colours that depict the concept of smooth coating on the glass, wood, and plastic surfaces. The design also compliments the brand name and gives a compelling highlighted look to the fonts. The key objective is to attract the consumers and it was achieved by redesigning. The graphical design elements typically convey the smooth application of the coatings in the varied surfaces. Inspirations were taken from premium brands and thus we set high standards to the product by emphasising the best formulation.
Epitomise consumer attraction
The previous package designing had a very little way of telling what the product was and failed to convey the USP strongly. The redesigning process embossed the brand identity and the instructions in a much clearer manner. The label clearly communicated the message to the consumers. It was a wise decision made by the organisation to redesign the existing patterns. It was an exercise to position the Brand in a higher segment so that they can compete with other premium & competitive brands in the market.
Colour rendering
Our designer’s tri colour design look from the colour wheel clearly communicates that the formulation is industrial. It epitomizes the purpose of formulation with the help of the shades that indicate glass, wood, and plastic. The redesigning screams that the product is futuristic and premium with a detailed description of the Brand as well as the product.
Lucid elucidation
Our designers achieved the purpose of redesigning by giving a clear description of the other services rendered by the brand on the label. Larger illustrations on the precautions (safety, storage and health information) and quantity were included to gain attention which were absent on the previous packaging.
Revamped for a worldly charm
According to the iterations of the client, our designers achieved the perfect packaging designing by introducing elements that were not present in the old package design. We were able to give a premium effect to the product by maintaining the brand consistency. We intend to give a visually appealing product even for industrial purpose to make it stand out in a store’s shelf. Contradicting the old, cluttered design we managed to sketch a symbolic representation which reflected the product’s purpose. Giving an emphasis on the core strength of the brand, the redesigned product label is now set out to roll out globally.