gleeVoaz is a firm which performs the function of Digital transformation. When we came on board with the people from GleeVoaz we realized that intricate function of the company later we set our foot deep into the soil as to come up with the logo of the firm which reflects the soul of the firm. Realizing that Digital Transformation is the core function of the firm we reinforced our ideas into the visual representation of the idea. When a layman thinks of data what comes to his mind is a block or a series of blocks of ranging colors and size but in an orderly and geometric form of matter. A gradient blue block-like arch escalates to an upward slope and later curls its way downwards. The block signifies the analog data which flows in the system and difficult to processes, if you pay attention you will be able to see that there are no inconsistencies in between and it’s a thick gradient blue structure. Analog data is data that is represented in a physical way. Where digital data is a set of individual symbols, it is stored in physical media, whether that’s the surface grooves on a vinyl record, the magnetic tape of a VCR cassette, or other non-digital media.