Heimtextil, Frankfurt has a history of about 800 years dating back to the middle ages. After years of advancement today, it stands as the world’s best trade fair for global marketing. We had a tie-up with Krishna sales corporation, a family-owned business. The owners have endured their existence for almost 30 years now from 1976. The company examined the prevailing strategies and wanted us to exhibit their products at Heimtextil trade fair in contemporary style. They had an acute awareness of changing fashions hence wanted us to focus on the theme ‘back to basics’. The theme ‘back to basics’ meant care for the environment. While millennials are committed to sustainability in everything they buy, the brand pivoted on eco-friendly fabrics. According to experts, it takes only 3 seconds to attract a person from the crowd. We did put our best foot forward in luring potential business opportunities by designing to attract maximum attention from the crowd.
Inaari: Restoring Nature
Inaari set its foot in the Indian Menstrual Health Industry in 2020. Inaari focuses on helping women understand their hormonal cycle and encourages them to live in alignment with it. It is focused on building a community where the stigma around the hormonal changes that come along with womanhood is normalized and informs the general audience about how PCOS, period cramps, and PMS symptoms are not just normal. Still, something is impacting a large number of women all around the world.
KB Polychem
K.B. Polychem (India) Ltd. is a branch of K.B Group of companies with 5-30 years of experience and has its manufacturing unit based in Madhya Pradesh. It is popular for its bespoke renderings of surface polishing solutions for different surfaces. They remain as the primary source of materials for a wide variety of top and base coatings essential for the Automotive, decorative, and industrial sectors.
Window Passions
Window passions has been a leader in the industry for almost 30 years now. The drapery collection are known for its bespoke luxury. We are happy and excited to share our acquaintance with the brand in the most recent event. Beryl had a tieup with Window Passions to showcase it's designing skills in the India's most luxurious exhibit Design ID.
Krishna Sales Corp
With great joy we share our wonderful experience at Hemtextil, Frankfurt. It was a proud moment for us to join hands with a leading brand in the industry Krishna corp to exhibit our skills at the most prestigious exhibit in the world. We were successful in exhibiting the persona of Krishna corp as well as our brand identity. Let us walk you through our journey.
Blanc9
Blanc9 set it's foot in the Indian retail industry recently after gaining popularity for its uncompromising quality in the European, American and Middle Eastern markets. It's a high-end fashion brand that offers hand-picked clothing choices for women and kids. Their collections include assorted and premium home decor commodities that are trending.
Gleevoaz
We live in the age of efficiency and optimization. What does not suit the bill is scraped off. We have been witness to the times when the super computers became desktops, the desktops became laptops, when they were further digitalized and optimized to become tabs and eventually our smartphones. Our smartphones too for that matter were reduced to size and optimized in terms of data and the growing needs, as a result it has been going thinner and thinner. If there would have been a Darwinian theory for data which spoke about the ‘survival of the fittest’ it would optimize the data in the most compact, strong and optimized fashion of enveloping data. What’s not necessary and over-the-top needs to be removed.
Travelopedia
TraveloPedia is a travel plans curation website which eases your adventure plan into motion. For something as exciting as working on a website that facilitate travel plans and deals with the interesting and socially pervasive aspect of travelling, it came upon us with its own set of challenges and advantages. We, the people at Beryl India take the challenges and opportunities both in our stride and pave a path of success for us and the client.
Royal Peg Malt Whiskey
There is an old saying for the clients and the service providers which translates to a simple sentence that if the client is asking you to then five steps to help the product, you take a few steps in addition to be able to deliver on a larger scale effectively and efficiently. We at Beryl India strive to live up to that saying. After all, if one is operating in the market, the market is made up of varied calibre competitors, the task is not just to be your best but to emerge as a convenient and obvious choice on the tip of the consumer’s tongue.
Koko Tawa
Koko Tawa is an upcoming healthcare brand making its base strong in India. They look forward to export and take healthcare to another level with the help of their products. The conglomerate logo of Koko Tawa consists of basic working of a living being and not just humans. This means that the brand doesn’t want to leave even a single aspect of the healthcare industry.
Digital Giving Inc.
The Digital Giving Inc, is an e-invite app. It makes electronic invitation cards. With a wide variety itineraries and designs fit for every need the client asks for. Unlike the competitive brands which are available in the market in respect to the nature, they are extremely generic and ‘ten’ size fit ‘hundred’. In contrast to which we have a much wider range to offer choice from.
Colorbar USA
Colorbar USA is one of the leading brand of color cosmetics that focuses on providing innovative products in a wide range of colors. The brand represents the women who is independent, vibrant, and intelligent. It is a brand that provides quality with assurance of advanced products available in wide variety.
Gold Leaf
Simplicity and design when put together uniquely, leaves the visitor astounded. As once quoted by Leonardo da Vinci, “simplicity is the ultimate sophistication.” While this lays its existence for centuries and time immemorial, the philosophy carried by designers stays relevant still today. Some of the biggest brands which you can recall give you the ease and space of making your choice in the face of chaos and clutter. We have set the theme of the website of Gold leaf in an identical fashion.
Aditya Homeopathy Clinic
Aditya Homeopathy is an online clinic which is changing the mindsets of people to prefer homeopathy over other treatments for its varied gains. Having a base of 2 physical clinics in Delhi, patients from over 10 countries trust Dr. Aditya for his approach and assimilate knowledge.
FinServe
FinServe is a team of professionals who work together for design and implementation of comprehensive solution for sustainable credit rating. Their experience in the industry is their competitive edge that helps the client to gain loyal insight of their portfolio.
Librelle
Librelle packaging is designed in a way to complete every woman’s unfulfilled secret desire of acceptance and quality of a sanitary napkin. With Librelle, we aimed to add up to the confidence of women who finds that the acceptance of menstruation and its related products is crucial. A product of Koko Tawa, Librelle has created a woman who is independent and finds strength in her femininity.
Krishna Sales Corp
With great joy we share our wonderful experience at Hemtextil, Frankfurt. It was a proud moment for us to join hands with a leading brand in the industry Krishna corp to exhibit our skills at the most prestigious exhibit in the world. We were successful in exhibiting the persona of Krishna corp as well as our brand identity. Let us walk you through our journey.
Chronicle of Krishna Corp. becoming the jewel in Heimtex’s crown
Out of the ordinary
Building deep connections
Exhibitions make one feel pressed for space. It is essential that a company makes maximum use of the given space to manipulate people’s senses. In an area of 49 sq. meters, we made efforts to pique the crowd’s interest in every possible way. We followed an open-door policy. Space was kept as open as possible to make it discernibly inviting. The products were shelved in such a way that visitors from outside can come in contact with the products. This would in turn encourage them to walk in. We provided a comfortable atmosphere for the people to interact with the employees personally. The sittings and furniture were arranged in a way that multiple teams from the organization can deal with multitudinous clients simultaneously.
Enhancing brand value
The backbone of the stall’s design was the concept ‘back to basics’. With the concern of being environment-friendly lingering on, we strived to showcase their concept visually. Visual merchandising being the most important factor, information panels were put up. The panels contained information regarding the process, images, and their commitments. The company’s awards, affiliations, and certifications were displayed to make a good impression. Emphasis was given to their future goals towards sustainability. A glimpse of the brand’s journey was showcased so that buyers and visitors know their story. These efforts boosted them in exhibiting the company as an established brand.
Visual product boosting strategies
Minimalistic backdrops and fixtures were preferred to keep the focus on the products. We used metal and wood for furniture and fixture. The made the stall look versatile by showcasing the products catered according to the occasion and festivities. We made sure that people can interpret the arrangement of products according to the seasons. Appropriate lighting was given to highlight the showcased products. With utmost care, we designed the stall that would make a psychological impact on the visitors. The stall’s design itself would direct the visitors in a systematic way. We followed a pattern for the backdrop by making it black which helped in the positioning of the products.
Showcasing the credibility of the brand through design
The backdrop was designed with a unique material which shows our passion towards designing. Shou-Sugi Ban is a Japanese technique involving charring the wood plank and weatherproofing it. The process requires burning the topmost layer of wood which inturn removes the plank off its nutrients. This extends the durability of the wood by 80 years by keeping it away from termites. The backdrop of the stall was made from the Shou-sugi ban to give a deep colour to it. This acts as a metaphor in defining the durability and credibility of the brand and its products.
Creation is our passion
Visibility and accessibility were given importance to enhance the products among the other stalls. The brand had an opportunity to showcase its versatility and new innovations. We made sure that the stall was not a dime among the dozens. Virtual merchandising was strategically placed in the corner of the stall so that it can be viewed by the maximum number of people. The corner revealed the main idea of going ‘back to the basics’. This was implemented by placing the products upside-down on the display. It symbolized a rewind back to ages towards sustainability.
Attaining the global recognition
Heimtextil, Frankfurt is a benchmark event in the world of international trade fairs. We feel that the trade fair allowed us a chance to showcase our vast experience in the field of interior designing. Our intentions were to boost the brand’s potential and mark a lasting impression in people’s minds. We designed the stall with a unique strategy that made the brand stand apart. We were successful in attracting the attention of people with the same vision and widened the networking. It was a major opportunity to exhibit that Krishna Corp, as well as Beryl India are aware of the latest trends and technologies. We together enhanced the brand value with our unique conceptualization, daring designs, and eye-catching display. This lifted us to be the jewel in the trade fair’s crown.