Inaari is a new age brand in the Indian market that educates young individuals and promotes the education of science behind period pains and menstrual cycles. And when they thought they had their product finalized, we knew exactly how important it was and exactly how it needed to be packaged and served to the consumers. With our expertise in branding and packaging, we knew very well how to put it on display for the consumers of this day and age. The upcoming generation prioritizes education along with the scientific logic behind it not just as a part of growing up but as something that the world needs more and more of. And this is where Beryl India comes in, to help you find the right set of consumers, both for the products and the pre-sales visual product, i.e. the website and with the targetted packaging and branding for the modern community.
Inaari: Restoring Nature
Inaari set its foot in the Indian Menstrual Health Industry in 2020. Inaari focuses on helping women understand their hormonal cycle and encourages them to live in alignment with it. It is focused on building a community where the stigma around the hormonal changes that come along with womanhood is normalized and informs the general audience about how PCOS, period cramps, and PMS symptoms are not just normal. Still, something is impacting a large number of women all around the world.
KB Polychem
K.B. Polychem (India) Ltd. is a branch of K.B Group of companies with 5-30 years of experience and has its manufacturing unit based in Madhya Pradesh. It is popular for its bespoke renderings of surface polishing solutions for different surfaces. They remain as the primary source of materials for a wide variety of top and base coatings essential for the Automotive, decorative, and industrial sectors.
Window Passions
Window passions has been a leader in the industry for almost 30 years now. The drapery collection are known for its bespoke luxury. We are happy and excited to share our acquaintance with the brand in the most recent event. Beryl had a tieup with Window Passions to showcase it's designing skills in the India's most luxurious exhibit Design ID.
Krishna Sales Corp
With great joy we share our wonderful experience at Hemtextil, Frankfurt. It was a proud moment for us to join hands with a leading brand in the industry Krishna corp to exhibit our skills at the most prestigious exhibit in the world. We were successful in exhibiting the persona of Krishna corp as well as our brand identity. Let us walk you through our journey.
Blanc9
Blanc9 set it's foot in the Indian retail industry recently after gaining popularity for its uncompromising quality in the European, American and Middle Eastern markets. It's a high-end fashion brand that offers hand-picked clothing choices for women and kids. Their collections include assorted and premium home decor commodities that are trending.
Gleevoaz
We live in the age of efficiency and optimization. What does not suit the bill is scraped off. We have been witness to the times when the super computers became desktops, the desktops became laptops, when they were further digitalized and optimized to become tabs and eventually our smartphones. Our smartphones too for that matter were reduced to size and optimized in terms of data and the growing needs, as a result it has been going thinner and thinner. If there would have been a Darwinian theory for data which spoke about the ‘survival of the fittest’ it would optimize the data in the most compact, strong and optimized fashion of enveloping data. What’s not necessary and over-the-top needs to be removed.
Travelopedia
TraveloPedia is a travel plans curation website which eases your adventure plan into motion. For something as exciting as working on a website that facilitate travel plans and deals with the interesting and socially pervasive aspect of travelling, it came upon us with its own set of challenges and advantages. We, the people at Beryl India take the challenges and opportunities both in our stride and pave a path of success for us and the client.
Royal Peg Malt Whiskey
There is an old saying for the clients and the service providers which translates to a simple sentence that if the client is asking you to then five steps to help the product, you take a few steps in addition to be able to deliver on a larger scale effectively and efficiently. We at Beryl India strive to live up to that saying. After all, if one is operating in the market, the market is made up of varied calibre competitors, the task is not just to be your best but to emerge as a convenient and obvious choice on the tip of the consumer’s tongue.
Koko Tawa
Koko Tawa is an upcoming healthcare brand making its base strong in India. They look forward to export and take healthcare to another level with the help of their products. The conglomerate logo of Koko Tawa consists of basic working of a living being and not just humans. This means that the brand doesn’t want to leave even a single aspect of the healthcare industry.
Digital Giving Inc.
The Digital Giving Inc, is an e-invite app. It makes electronic invitation cards. With a wide variety itineraries and designs fit for every need the client asks for. Unlike the competitive brands which are available in the market in respect to the nature, they are extremely generic and ‘ten’ size fit ‘hundred’. In contrast to which we have a much wider range to offer choice from.
Colorbar USA
Colorbar USA is one of the leading brand of color cosmetics that focuses on providing innovative products in a wide range of colors. The brand represents the women who is independent, vibrant, and intelligent. It is a brand that provides quality with assurance of advanced products available in wide variety.
Gold Leaf
Simplicity and design when put together uniquely, leaves the visitor astounded. As once quoted by Leonardo da Vinci, “simplicity is the ultimate sophistication.” While this lays its existence for centuries and time immemorial, the philosophy carried by designers stays relevant still today. Some of the biggest brands which you can recall give you the ease and space of making your choice in the face of chaos and clutter. We have set the theme of the website of Gold leaf in an identical fashion.
Aditya Homeopathy Clinic
Aditya Homeopathy is an online clinic which is changing the mindsets of people to prefer homeopathy over other treatments for its varied gains. Having a base of 2 physical clinics in Delhi, patients from over 10 countries trust Dr. Aditya for his approach and assimilate knowledge.
FinServe
FinServe is a team of professionals who work together for design and implementation of comprehensive solution for sustainable credit rating. Their experience in the industry is their competitive edge that helps the client to gain loyal insight of their portfolio.
Librelle
Librelle packaging is designed in a way to complete every woman’s unfulfilled secret desire of acceptance and quality of a sanitary napkin. With Librelle, we aimed to add up to the confidence of women who finds that the acceptance of menstruation and its related products is crucial. A product of Koko Tawa, Librelle has created a woman who is independent and finds strength in her femininity.
Inaari: Restoring Nature
Inaari set its foot in the Indian Menstrual Health Industry in 2020. Inaari focuses on helping women understand their hormonal cycle and encourages them to live in alignment with it. It is focused on building a community where the stigma around the hormonal changes that come along with womanhood is normalized and informs the general audience about how PCOS, period cramps, and PMS symptoms are not just normal. Still, something is impacting a large number of women all around the world.
Health Issues that go beyond just Medicines
Breaking the Stereotypes
Creating Awareness
When someone speaks what others fear, it creates an impact so huge that it may even trigger earthquakes. At Beryl, we speak what others fear, and in the process hope to create an impact on the community. Packaging and Branding of the products were kept in mind to offer a welcoming environment for individuals of any gender, age, and region. The colour scheme was so decided to create a sense of comfort amongst the users, a soothing and calm environment for the other processes to follow through.
Welcoming the Change
We are the change we want to see in the world, and thus we believe that for a better world, the one thing necessary is change. Change in thinking, acting, educating, from anything to everything. We are changing the menstrual health industry. While other organizations focus on promoting products that come in handy after the menstrual issues begin, Inaari works with you before the issues begin. Emphasis has been given on making the brand’s visibility increase with a positive change in the market.
Delivering through Design
The overall design of the packaging and UI/UX of Inaari has been kept minimalist to hold the attention of the users. The colour scheme is simple yet vibrant to enhance the readability of the traffic through the website. All the products and visuals of the company follow the same colour scheme and pattern.
Illustrating the Intentions
Inaari looks forward to serving the feminine community with its products and services. The logo of the brand perfectly encapsulates their intention of creating a community of women who do not hesitate to talk about their issues and bring together a ‘sisterhood’ community of similar-minded women. The logo is of a feminine figure with similar figures surrounding her from behind different shades of that colour symbolising a community not divided by colour or size but by intentions.
Lucid elucidation
Our designers achieved the purpose of redesigning by giving a clear description of the other services rendered by the brand on the label. Larger illustrations on the precautions (safety, storage and health information) and quantity were included to gain attention which were absent on the previous packaging.
Building Trust and Credibility
As a healthcare brand, trust is one of the biggest characteristics it should uphold. Inaari builds a sense of comfort and credibility with their appearance and sisterhood initiative. It is just the beginning of a revolution that will take the female health industry by storm.