The brand identity is a set of elements that affects the way your customers and other people perceive your brand and its meaning to them. This is important as if it is not appealing enough, your consumers will not take you seriously and may go for your competitors just because their brand looks more professional and appealing.
In this era of hot IPOs and unicorns, people often get carried away by the stories of startup successes. However, outnumbering these success stories are the number of startup failures.
The area of a start-up is a complex one due to the competition it faces at the beginning while establishing themselves in the market. Though the popular notion is that if the great ideas are perfectly executed then success comes inevitably. However, this is not the case for all start-ups. The modern-day business environment requires a business to withstand the fierce competition of the market while creating a brand value for themselves.
A logo is not just the representative of the company, it’s like the placard of the team you are cheering or a mirror of the time of times it was made. — Prashant Gupta
Everything can change in a moment including how consumers feel about your brand, which is why moment marketing is so important. With 76 percent of consumers interacting with brands or products before stepping foot in a store, marketers need to be savvy about offering the information consumers want, when and how they want it. This…